Creativity, Inc.: Overcoming the Unseen Forces That Stand in the Way of True Inspiration
Quotes from the Book
When you hand good people possibility, they do great things.
Your goals should be bigger than your ego,
Creativity is a renewable resource. Challenge yourself every day. Be as creative as you like, as often as you want, because you can never run out. Experience and curiosity drive us to make unexpected, offbeat connections. It is these nonlinear steps that often lead to the greatest work.
Once true passion hits you, you can recognize all the times in your life when you were chasing the wrong dream. And after you´ve experienced that sustained fulfillment , you´ll never want to settle for anything else
If you make the opportunity. you'll be the first in the position to take advantage of it.
Inventing your dream is the first and biggest step toward making it come true.
I invite you to open your mind to new possibilities. Let’s fake it till we make it. Let’s create visions of an aspirational future. You don’t have to quit your job. But think about what might change your trajectory by half a degree. It could be that when you come home every night your first words are “I’m home! How can I help?” Try doing that. You may have a shitty job. You don’t like it. You do it for the money, even if the money isn’t great. Try to look at your work in a different way. Find something about your life that’s great. Follow that thread. Volunteer. Even if you’re in the worst possible situation, there’s hope. Challenge yourself. Set your own bar. Redefine your success metrics. Create opportunities for yourself. Reassess your situation. We are all marching together. We’re headed toward something big, and it’s going to be good.
If you take an idea and just hold it in your head, you unconsciously start to do things that advance you toward that goal.
There's no such thing as a superhero, but together we can world in a new direction.
Embrace constraint. What you get in return is the art and craft of editing your own life, weeding out what is and isn’t necessary.
Adopting a career because it’s lucrative, or because your parents want you to, or because it falls into your lap, can sometimes work out, but often, after you settle in, it starts to feel wrong. It’s like someone else punched the GPS coordinates into your phone. You’re locked onto your course, but you don’t even know where you’re going. When the route doesn’t feel right, when your autopilot is leading you astray, then you must question your destination. Hey! Who put “law degree” in my phone? Zoom out, take a high-altitude view of what’s going on in your life, and start thinking about where you really want to go. See the whole geography—the roads, the traffic, the destination. Do you like where you are? Do you like the end point? Is changing things a matter of replotting your final destination, or are you on the wrong map altogether? A GPS is an awesome tool, but if you aren’t the one inputting the data, you can’t rely on it to guide you. The world is a big place, and you can’t approach it as if it’s been preprogrammed. Give yourself the chance to change the route in search of emotional engagement.
Larry Wall, who created the programming language Perl, once said, “When they first built the University of California at Irvine they just put the buildings in. They did not put any sidewalks; they just planted grass. The next year, they came back and put the sidewalks where the trails were in the grass. Perl is just that kind of language. It is not designed from first principles. Perl is those sidewalks in the grass.” Hashtags, @replies, and retweets emerged in just that way.
We lacked something that is the key to a successful startup, and it was bigger than sound quality. It was emotional investment. If you don’t love what you’re building, if you’re not an avid user yourself, then you will most likely fail even if you’re doing everything else right.
Constraint inspired creativity. Blank spaces are difficult to fill, but the smallest prompt can send us in fantastic new directions
Even the simplest tools can empower people to do great things
Our promise was to deliver value before profit, ...
Trust your instincts, know what you want, and believe in your ability to achieve it. Rules and conventions are important for schools, businesses, and society in general, but you should never follow them blindly.
If we probe what’s behind our assumptions, what we find isn’t knowledge or wisdom. It’s fear. We’re afraid that other people’s ideas will make us look less than. We’re afraid that if we make a change, a product won’t come in on time.
Failure was part of the path. It was worth the risk. In fact, it was a critical component of growth. By sharing it with our users, we were showing our ultimate confidence in ourselves and our success. We weren’t quitting, and we hoped our faith would inspire theirs.
The determination that led me to create a new sports team taught me an important lesson: opportunity is manufactured.
When it came to listening to the folks who used Twitter, we put our money where our mouths were. Watching for patterns of use across the system, we built features based on those patterns. Larry Wall, who created the programming language Perl, once said, “When they first built the University of California at Irvine they just put the buildings in. They did not put any sidewalks; they just planted grass. The next year, they came back and put the sidewalks where the trails were in the grass. Perl is just that kind of language. It is not designed from first principles. Perl is those sidewalks in the grass.” Hashtags, @replies, and retweets emerged in just that way.
When they first built the University of California at Irvine they just put the buildings in. They did not put any sidewalks; they just planted grass. The next year, they came back and put the sidewalks where the trails were in the grass. Perl is just that kind of language. It is not designed from first principles. Perl is those sidewalks in the grass.” Hashtags, @replies, and retweets emerged in just that way. Shortly
Plain hard work is good and important, but it is ideas that drive us, as individuals, companies, nations, and a global community. Creativity is what makes us unique, inspired, and fulfilled.
At least half the job of CEO is communication - because of human nature. People fear what they don't know. If the board wasn't hearing that things were going well, they assumed that things must be going badly.
Fear in the absence of knowledge breeds irrationality. We should always seek knowledge, even in the face of fear.
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About Biz Stone
About the book
Biz Stone, the co-founder of Twitter, discusses the power of creativity and how to harness it, through stories from his remarkable life and career.
Things a Little Bird Told Me
From GQ 's "Nerd of the Year" to one of Time 's most influential people in the world, Biz Stone represents different things to different people. But he is known to all as the creative, effervescent, funny, charmingly positive and remarkably savvy co-founder of Twitter-the social media platform that singlehandedly changed the way the world works. Now, Biz tells fascinating, pivotal, and personal stories from his early life and his careers at Google and Twitter, sharing his knowledge about the nature and importance of ingenuity today. In Biz's world:
Opportunity can be manufactured Great work comes from abandoning a linear way of thinking Creativity never runs out Asking questions is free Empathy is core to perso
Book details
- First published
- 2014
- Author
- Biz Stone
- Genre
- Nonfiction
- Goodreads rating
- 3.93 (4k ratings)
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