Quotes from Shoe Dog: A Memoir by the Creator of NIKE

386 pages

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“Don’t tell people how to do things, tell them what to do and let them surprise you with their results.”
― quote from Shoe Dog: A Memoir by the Creator of NIKE


“The single easiest way to find out how you feel about someone. Say goodbye.”
― quote from Shoe Dog: A Memoir by the Creator of NIKE


“The cowards never started and the weak died along the way. That leaves us, ladies and gentlemen. Us.”
― quote from Shoe Dog: A Memoir by the Creator of NIKE


“So that morning in 1962 I told myself: Let everyone else call your idea crazy . . . just keep going. Don’t stop. Don’t even think about stopping until you get there, and don’t give much thought to where “there” is. Whatever comes, just don’t stop.”
― quote from Shoe Dog: A Memoir by the Creator of NIKE


“When you see only problems, you’re not seeing clearly.”
― quote from Shoe Dog: A Memoir by the Creator of NIKE



“You are remembered, he said, prophetically, for the rules you break. I”
― quote from Shoe Dog: A Memoir by the Creator of NIKE


“Life is growth. You grow or you die.”
― quote from Shoe Dog: A Memoir by the Creator of NIKE


“I thought back on my running career at Oregon. I’d competed with, and against, men far better, faster, more physically gifted. Many were future Olympians. And yet I’d trained myself to forget this unhappy fact. People reflexively assume that competition is always a good thing, that it always brings out the best in people, but that’s only true of people who can forget the competition. The art of competing, I’d learned from track, was the art of forgetting, and I now reminded myself of that fact. You must forget your limits. You must forget your doubts, your pain, your past. You”
― quote from Shoe Dog: A Memoir by the Creator of NIKE


“How can I leave my mark on the world, I thought, unless I get out there first and see it?”
― quote from Shoe Dog: A Memoir by the Creator of NIKE


“In the beginner’s mind there are many possibilities, but in the expert’s mind there are few. —Shunryu”
― quote from Shoe Dog: A Memoir by the Creator of NIKE



“I was a linear thinker, and according to Zen linear thinking is nothing but a delusion, one of the many that keep us unhappy. Reality is nonlinear, Zen says. No future, no past. All is now.”
― quote from Shoe Dog: A Memoir by the Creator of NIKE


“I’d tell men and women in their midtwenties not to settle for a job or a profession or even a career. Seek a calling. Even if you don’t know what that means, seek it. If you’re following your calling, the fatigue will be easier to bear, the disappointments will be fuel, the highs will be like nothing you’ve ever felt.”
― quote from Shoe Dog: A Memoir by the Creator of NIKE


“Like books, sports give people a sense of having lived other lives, of taking part in other people’s victories. And defeats. When sports are at their best, the spirit of the fan merges with the spirit of the athlete.”
― quote from Shoe Dog: A Memoir by the Creator of NIKE


“Have faith in yourself, but also have faith in faith. Not faith as others define it. Faith as you define it. Faith as faith defines itself in your heart. In”
― quote from Shoe Dog: A Memoir by the Creator of NIKE


“And those who urge entrepreneurs to never give up? Charlatans. Sometimes you have to give up. Sometimes knowing when to give up, when to try something else, is genius. Giving up doesn’t mean stopping. Don’t ever stop. Luck plays a big role. Yes, I’d like to publicly acknowledge the power of luck. Athletes get lucky, poets get lucky, businesses get lucky. Hard work is critical, a good team is essential, brains and determination are invaluable, but luck may decide the outcome. Some people might not call it luck. They might call it Tao, or Logos, or Jñāna, or Dharma. Or Spirit. Or God. Put”
― quote from Shoe Dog: A Memoir by the Creator of NIKE



“Like it or not, life is a game.”
― quote from Shoe Dog: A Memoir by the Creator of NIKE


“But that’s the nature of money. Whether you have it or not, whether you want it or not, whether you like it or not, it will try to define your days. Our task as human beings is not to let it.”
― quote from Shoe Dog: A Memoir by the Creator of NIKE


“There were many ways down Mount Fuji, according to my guidebook, but only one way up. Life lesson in that, I thought. Signs”
― quote from Shoe Dog: A Memoir by the Creator of NIKE


“Driving back to Portland I’d puzzle over my sudden success at selling. I’d been unable to sell encyclopedias, and I’d despised it to boot. I’d been slightly better at selling mutual funds, but I’d felt dead inside. So why was selling shoes so different? Because, I realized, it wasn’t selling. I believed in running. I believed that if people got out and ran a few miles every day, the world would be a better place, and I believed these shoes were better to run in. People, sensing my belief, wanted some of that belief for themselves. Belief, I decided. Belief is irresistible. Sometimes”
― quote from Shoe Dog: A Memoir by the Creator of NIKE


“It’s never just business. It never will be. If it ever does become just business, that will mean that business is very bad.”
― quote from Shoe Dog: A Memoir by the Creator of NIKE



“Starting my own business was the only thing that made life’s other risks—marriage, Vegas, alligator wrestling—seem like sure things. But my hope was that when I failed, if I failed, I’d fail quickly, so I’d have enough time, enough years, to implement all the hard-won lessons. I wasn’t much for setting goals, but this goal kept flashing through my mind every day, until it became my internal chant: Fail fast.”
― quote from Shoe Dog: A Memoir by the Creator of NIKE


“History is one long processional of crazy ideas.”
― quote from Shoe Dog: A Memoir by the Creator of NIKE


“He was easy to talk to, and easy not to talk to-equally important qualities in a friend. Essential in a travel companion.”
― quote from Shoe Dog: A Memoir by the Creator of NIKE


“Hard work is critical, a good team is essential, brains and determination are invaluable, but luck may decide the outcome.”
― quote from Shoe Dog: A Memoir by the Creator of NIKE


“Don’t go to sleep one night, wrote Rūmī, the thirteenth-century Persian poet. What you most want will come to you then. Warmed”
― quote from Shoe Dog: A Memoir by the Creator of NIKE



“I refused to even consider ordering less inventory. Grow or die, that’s what I believed, no matter the situation.”
― quote from Shoe Dog: A Memoir by the Creator of NIKE


“People reflexively assume that competition is always a good thing, that it always brings out the best in people, but that’s only true of people who can forget the competition.”
― quote from Shoe Dog: A Memoir by the Creator of NIKE


“The art of competing, I’d learned from track, was the art of forgetting, and I now reminded myself of that fact. You must forget your limits. You must forget your doubts, your pain, your past.”
― quote from Shoe Dog: A Memoir by the Creator of NIKE


“If you’re following your calling, the fatigue will be easier to bear, the disappointments will be fuel, the highs will be like nothing you’ve ever felt. I’d”
― quote from Shoe Dog: A Memoir by the Creator of NIKE


“So that morning in 1962 I told myself: Let everyone else call your idea crazy . . . just keep going. Don’t stop. Don’t even think about stopping until you get there, and don’t give much thought to where “there” is. Whatever comes, just don’t stop. That’s”
― quote from Shoe Dog: A Memoir by the Creator of NIKE



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