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Rich AF: The Winning Money Mindset That Will Change Your Life

by Vivian Tu · 2023

"Rich AF: The Winning Money Mindset That Will Change Your Life" is the debut book from Vivian Tu, the former J.P. Morgan equities trader who built a massive following as the finance creator "Your Rich BFF." Published by… more

First published 2023 · 336 pages · English

10 quotes ★ 4.06 (9,860) Nonfiction

Quotes from the Book

you can buy anything, but you can’t buy everything.
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But it's important to keep in mind that you break out of this scarcity mindset the same way that you break out of any bad habit. You need to actively change your thinking and behavior over time. Maybe that's saying affirmations in the mirror in the morning, maybe it's pounding the table and negotiating at your job for more money every single year, maybe it's forcing yourself to order something that isn't the cheapest thing on the menu. So, while yes, I highly recommend you talk to a therapist, you also need to be making active decisions to grow your wealth instead of just hoarding it or frittering it away.
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If you find yourself enacting this "nothing matters, so why bother" attitude toward money, first, you need to recognize that, as a human being, you have agency and you have value. YYou can do things and make choices, and you are worth something - as a worker, as a customer, as a friend and partner. And you know what you can do with agency and value? You can negotiate. So start there, whether it's getting a late fee knocked off a bill or asking for a big honkin' raise. Do the thing because you can do the thing.
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If this is you, think of what truly makes you feel good, happy, safe, healthy. Remind yourself that you earn money to be able to make those feelings a reality, and while you do have to spend to get there, you can spend efficiently by prioritizing your biggest and boldest joys.
Debt is a tool, the same way that shovels are a tool. It's value-neutral, and can be used for very practical, constructive purposes. The same way shovels can help you plant a beautiful garden and save you time and effort, debt can help you achieve your goals faster and with less work on your part.
Every expense can be negotiated. BUT: small expense are less worth the effort to negotiate. THEREFORE: focus on bargaining down the biggest expenses in life (house, car, bills, etc.) and you'll save the most money for the least amount.
It all comes back to the fundamental truth of rich people: when you're rich, your money works for you. When you're broke, you work for your money.
No, you're not going to be able to save your way to rich. But you can save yourself out of a paycheck-to-paycheck cycle. And that is the very first step to feeling truly confident in your personal finances - and to getting you out of a lot of really desperate situations.
Value-based spending is easy, it's powerful and it'll probably save you money. When we start to lose touch with how much work - how much of our blood, sweat, and tears - went into getting those dollars into our bank account, it gets a lot easier to just fritter them away and somehow still end up unsatisfied with what our money got us. Value-based spending changes the question from "Do I have the money for it? to "Is it worth the work I put in to get that money?
Because a lack of basic financial literacy keeps our working class working.

Did you know?

  • The book was published by Portfolio on December 26, 2023.
  • Author Vivian Tu is a former J.P. Morgan equities trader who later worked at BuzzFeed as a strategy sales partner.
  • Tu is widely known online as "Your Rich BFF," the finance-education brand she launched in 2021.
  • Rich AF became a New York Times bestseller on both the Business and the Advice, How-To & Miscellaneous lists.
  • The hardcover edition runs 336 pages under ISBN 9780593714911.
  • The book emphasizes growing income over extreme frugality and points novice investors toward index and target-date funds.

About Vivian Tu

Vivian Tu is an American finance educator, author, and media personality known as "Your Rich BFF." A former J.P. Morgan equities trader who later worked at BuzzFeed, she is the founder and CEO of Your Rich BFF Media and built a following of millions across social platforms before publishing her debut book.

More about the author →

About the book

"Rich AF: The Winning Money Mindset That Will Change Your Life" is the debut book from Vivian Tu, the former J.P. Morgan equities trader who built a massive following as the finance creator "Your Rich BFF." Published by Portfolio in December 2023, the book distills the plainspoken personal-finance advice Tu is known for on social media into a structured guide aimed largely at young people. Positioning herself as the knowledgeable friend readers wish they had, Tu draws on her Wall Street experience to demystify money and argue that building wealth is a learnable skill rather than an innate talent.

The book's central premise is that adopting a wealthy person's mindset is the first step toward financial security. Tu walks readers through maximizing income, saving strategically, managing debt, planning for retirement, investing, and using the tax code to their advantage, favoring accessible frameworks over jargon. She emphasizes growing earnings over extreme frugality and steers novice investors toward low-risk options such as target-date and index funds. Throughout, Tu is candid about systemic barriers and wealth inequality, and she frames financial literacy as especially important for communities historically underserved by traditional finance.

Rich AF debuted as a New York Times bestseller, appearing on both the Business and the Advice, How-To & Miscellaneous lists, and it cemented Tu's standing as a leading voice in accessible money education. Reviewers praised its chatty, approachable tone and actionable guidance; Publishers Weekly called it "a spry crash course for how young people can build wealth," while noting a tension between Tu's optimism and her acknowledgment of structural obstacles. The book benefited from Tu's large online platform and helped extend her personal-finance brand from short-form video to print.

Book details

First published
2023
Length
336 pages
Reading time
8 hours
Author
Vivian Tu
Goodreads rating
4.06 (10k ratings)

Critical reception

  • Debuted as a New York Times bestseller in both the Business and Advice, How-To & Miscellaneous categories.
  • Publishers Weekly described it as "a spry crash course for how young people can build wealth."
  • Reviewers praised its accessible, jargon-free tone while noting a tension between its optimism and its acknowledgment of systemic wealth inequality.
  • The book extended Vivian Tu's "Your Rich BFF" platform, which reaches millions of followers, from short-form video into print.

The buzz

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    We Should All Be Millionaires by Rachel RodgersFocuses on income growth and wealth-building for underrepresented audiences.
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    The Psychology of Money by Morgan HouselExplores the mindset and behavior behind money decisions, complementing Tu's mindset focus.

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