The Great Beanie Baby Bubble: Mass Delusion and the Dark Side of Cute

The donations are usually anonymous, because while philanthropy is a source of pride, philanthropy as the exit strategy of last resort from a comically bad investment isn’t.

It is often said of the gold rush that the people who got rich were the shovel dealers who profited from the greed of the forty-niners. With Beanie Babies, most of the lasting personal fortunes came from selling books and tag protectors, not from speculating in plush.

Unless Ty Warner suddenly gets interested in his estate planning, his mostly estranged younger sister, now sixty-five and relying on aid to the indigent for medical bills and part-time jobs to feed her half-dozen adopted animals, will be the sole heir to the largest fortune in the history of stuffed animals.

You can make a lot of money with a good cat." -Ty Warner

Charles Kindleberger explained the self-perpetuating feeding frenzy that develops when speculators start making money: 'There is nothing so disturbing to one’s well-being and judgment as to see a friend get rich'.

Ty Inc.'s 1989 catalog had this on the back cover: "Warning: If anyone dare copy our creative designs and patents without written permission, ownership of your eternal soul passes to us and we have the right to negotiate the sale of said soul. Furthermore, our attorneys will see to it that life on Earth, as you know it, is not worth living.

The speculative boom for Beanie Babies has resulted in an unsurpassed volume of high-quality, perfectly preserved, monetarily worthless plush animals for children most in need of the comfort of something soft.

Kids who grew up in Naperville remember trading them in the first half of 1995, close to a year before the rest of the country had heard of them, and a few teachers had banned Beanies from their classrooms because they'd become a distraction.

But I was struck by the drama he created and his personal flair. His unique presence and obvious intelligence started to suck me into his drama, almost as if I were auditioning for a part.

Like the Velveteen Rabbit of Margery Williams's perennially best-selling children's book, plush makers are animated by the prospect of their creations becoming the first thing a child loves and values.

A teddy bear, to me . . . is endless and unconditional love.

The Bradford Exchange—a knockoff of [Joseph] Segel’s [Franklin Mint] business—created a murky secondary market for its collector plates, complete with advertisements featuring its “brokers” hovering over computers, tracking plate prices. To underscore the idea of these mass-produced tchotchkes as upmarket, sophisticated investments, the company deployed some of its most aggressive ads (which later led to lawsuits) in magazines like Kiplinger’s Personal Finance and Architectural Digest. A 1986 sales pitch offered “The Sound of Music,” the first plate in a new series from the Edwin M. Knowles China Company, at a price of $19.50. Yet the ad copy didn’t emphasize the plate itself. Rather, bold type introduced two so-called facts: “Fact: ‘Scarlett,’ the 1976 first issue in Edwin M. Knowles’ landmark series of collector’s plates inspired by the classic film Gone With the Wind, cost $21.60 when it was issued. It recently traded at $245.00—an increase of 1,040% in just seven years.” And “Fact: ‘The Sound of Music,’ the first issue in Knowles’ The Sound of Music series, inspired by the classic film of the same name, is now available for $19.50.” Later the ad advised that “it’s likely to increase in value.” Currently, those plates can be had on eBay for less than $5 each. In 1993 U.S. direct mail sales of collectibles totaled $1.7 billion

[Peggy Gallagher] was also appearing once a month for two hours on WGN Radio [...] During one summer show, a caller asked, 'Do you think there is a seasonal cycle for Beanie Babies?' 'It’s not different than any other kind of investment—the stock market or the commodities market,' was Gallagher’s reply. Then she explained that she used to be a trader on the Chicago Mercantile Exchange. 'There are peaks and valleys. It’s an investment for people. There’s nobody as big as the market. The Hunt [brothers] tried to do it with the silver market. There is nobody bigger than the market. The prices have stabilized a bit right now, but now they’re starting to get more active. So it’s just like any other type of investment'.

Warner once offered to take their five-year-old daughter out for ice cream, but when he pulled up in his Rolls-Royce, he asked her if she had any money.