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Believe It: How to Go from Underestimated to Unstoppable

by Jamie Kern Lima · 2021

In Believe IT, Jamie Kern Lima, founder of IT Cosmetics, shares the wild but true story of how a once struggling waitress turned her against-the-grain idea into an international bestselling sensation, eventually selling the… more

26 quotes ★ 4.16 (4,495) Nonfiction

Quotes from the Book

Reshma Saujani, in her book Brave, Not Perfect, writes, “We’ve become conditioned to compromise and shrink ourselves in order to be liked. The problem is, when you work so hard to get everyone to like you, you very often end up not liking yourself so much.
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It’s been said many times that you are the culmination of the five or so people you spend the most time with. Think about that for a moment. Aside from your kiddos, of course, if you’re a parent, who are the five or so people you see or talk to most often? Do they sharpen you and help you reach your full potential and live your best life? Do they love you well and inspire you to love greater?
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In life it’s not our experiences that make us unique, it’s our response to those experiences. And to the uncertainty they immerse us in. Where you come from doesn’t have to determine where you’re going, but it definitely shapes the foundation you have to build on.
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You didn’t come this far to only come this far. —ANONYMOUS
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When you want something, all the universe conspires in helping you to achieve it. —PAULO COELHO
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One day the people who never believed in you will talk about how they met you. —ANONYMOUS
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Make the decision to believe that you could.
What is our calling is just waiting on us to say “yes?
You already have everything inside of you to accomplish your calling.
God doesn’t call the qualified, he qualifies the called.
Don’t be afraid to sell yourself- it’s a mindset!
You rob people of your gifts when you don’t share them with others.
A key tip to building confidence is focusing on the gifts that you have to offer.
Be confident in your authentic gifts.
Your gut is always right!
What you focus on magnifies.
Knowing your why could be what keeps you going in the face of rejection.
It all comes down to believing in yourself and that it’s possible.
Know why you’re doing what you’re doing and the why beneath that.
we just didn’t know what we didn’t know at the time. Sometimes those no’s are actually serendipitous grace, wrapped in a package labeled painful rejection.
You’ve always had the power, my dear, you just had to learn it for yourself. —GLINDA THE GOOD WITCH, THE WIZARD OF OZ
Make peace with your broken pieces. —R. H. SIN
How we react to times of uncertainty, and whether we make decisions based in love or fear, can change the course of our life. Champions aren’t made when the game is easy. In any area of life.
When you know an employee is toxic to your culture, get rid of them right away. Otherwise, that toxicity will spread in your culture and take over, infecting others.
I wasn’t there to compete with them. I was there to compete with what God made me capable of.
BEING VULNERABLE IS hard, but I’ve learned that sharing our true, flawed, authentic selves is the only way real connection and love can happen. It’s the only way to step into our full power and purpose in our lives.

About Jamie Kern Lima

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About the book

In Believe IT, Jamie Kern Lima, founder of IT Cosmetics, shares the wild but true story of how a once struggling waitress turned her against-the-grain idea into an international bestselling sensation, eventually selling the company for over a billion dollars and becoming the first female CEO of a brand in L’Oréal’s 100+ year history. Faced with self-doubt, body-doubt, God-doubt, down to her last few dollars and told: “No one is going to buy makeup from someone who has your body,” Jamie reveals for the first time what really went down, how she almost didn’t make it, and the deeply personal and powerful business lessons you can use to go from underestimated to unstoppable. With radical vulnerability and honesty, Jamie also shares deeply personal stories of heartbreak and resilience—including accidentally finding out that she was adopted when she was in her twenties, and the reverberations

Book details

First published
2021
Goodreads rating
4.16 (4k ratings)

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