The 50th Law

Understand: people will constantly attack you in life. One of their main weapons will be to instill in you doubts about yourself – your worth, your abilities, your potential. They will often disguise this as their objective opinion, but invariably it has a political purpose – they want to keep you down.

Understand: people judge you by appearances, the image you project through your actions, words, and style. If you do not take control of this process, then people will see and define you the way they want to, often to your detriment. You might think that being consistent with this image will make others respect and trust you, but in fact it is the opposite—over time you seem predictable and weak. Consistency is an illusion anyway—each passing day brings changes within you. You must not be afraid to express these evolutions. The powerful learn early in life that they have the freedom to mold their image, fitting the needs and moods of the moment. In this way, they keep others off balance and maintain an air of mystery. You must follow this path and find great pleasure in reinventing yourself, as if you were the author writing your own drama

Your fears are a kind of prison that confines you within a limited range of action. The less you fear, the more power you will have and the more fully you will live.

WHEN YOU WORK FOR OTHERS, YOU ARE AT THEIR MERCY. THEY OWN YOUR WORK; THEY OWN YOU. YOUR CREATIVE SPIRIT IS SQUASHED. WHAT KEEPS YOU IN SUCH POSITIONS IS A FEAR OF HAVING TO SINK OR SWIM ON YOUR OWN. INSTEAD YOU SHOULD HAVE A GREATER FEAR OF WHAT WILL HAPPEN TO YOU IF YOU REMAIN DEPENDENT ON OTHERS FOR POWER. YOUR GOAL IN EVERY MANEUVER IN LIFE MUST BE OWNERSHIP, WORKING THE CORNER FOR YOURSELF. WHEN IT IS YOURS TO LOSE-YOU ARE MORE MOTIVATED, MORE CREATIVE, MORE ALIVE. THE ULTIMATE POWER IN LIFE IS TO BE COMPLETELY SELF-RELIANT, COMPLETELY YOURSELF.

Just imagine for a day that you do not know anything, that what you believe could be completely false. Let go of your preconceptions and even your most cherished beliefs. Experiment. Force yourself to hold the opposite opinion or see the world through your enemy’s eyes. Listen to the people around you with more attentiveness. See everything as a source for education—even the most banal encounters. Imagine that the world is still full of mystery.

The people around you are generally mysterious. You are never quite sure about their intentions. They present an appearance that is often deceptive—their manipulative actions don’t match their lofty words or promises. All of this can prove confusing. Seeing people as they are, instead of what you think they should be, would mean having a greater sense of their motives.

The real poetry and beauty in life comes from an intense relationship with reality in all its aspects. Realism is in fact the ideal we must aspire to, the highest point of human rationality.

The dreamers, those who misread the actual state of affairs and act upon their emotions, are often the source of the greatest mistakes in history—the wars that are not thought out, the disasters that are not foreseen

If you view everything through the lens of fear, then you tend to stay in retreat mode. You can just as easily see a crises or problem as a challenge, an opportunity to prove your mettle, the chance to strengthen and toughen yourself, or a call to collective action. By seeing it as a challenge, you will have converted this negative into a positive purely by a mental process that will result in positive action as well.

True ownership can come only from within. It comes from a disdain for anything or anybody that impinges upon your mobility, from a confidence in your own decisions, and from the use of your time in constant pursuit of education and improvement.

A bold act requires a high degree of confidence. People who are the targets of an audacious act, or who witness it, cannot help but believe that such confidence is real and justified. They respond instinctively by backing up, by getting out of the way, or by following the confident person. A bold act can put people on their heels and eliminate obstacles. In this way, it creates its own favorable circumstances.

Fear creates its own self-fulfilling dynamic- as people give into it, they lose energy and momentum. Their lack of confidence translates into inaction that lowers confidence levels even further, on and on.

Fear is the oldest and strongest emotion known to man, something deeply inscribed in our nervous system and subconscious. Over time, however, something strange began to happen. The actual terrors that we faced began to lessen in intensity as we gained increasing control over our environment. But instead of our fears lessening a well, they began to multiply in number. We started to worry about our status in society- whether people liked us, or how we fit into the group. We became anxious for our livelihoods, the future of our families and children, our personal health, and the aging process. Instead of a simple, intense fear of something powerful and real, we developed a kind of generalized anxiety.

Reality has its own power—you can turn your back on it, but it will find you in the end, and your inability to cope with it will be your ruin.

THIS PAST, THE NEGRO’S PAST, OF ROPE, FIRE, TORTURE…DEATH AND HUMILIATION; FEAR BY DAY AND NIGHT, FEAR AS DEEP AS THE MARROW OF THE BONE…THIS PAST, THIS ENDLESS STRUGGLE TO ACHIEVE AND CONFIRM A HUMAN IDENTITY…YET CONTAINS, FOR ALL ITS HORROR, SOMETHING VERY BEAUTIFUL…. PEOPLE WHO CANNOT SUFFER CAN NEVER GROW UP, CAN NEVER DISCOVER WHO THEY ARE…. —James Baldwin

What excites me about America is its social mobility, people continually rising from the bottom to the top and altering the culture in the process. On another level, however, we remain a nation that lives in social ghettos. Celebrities generally congregate around other celebrities; academics and intellectuals are cloistered in their worlds; people like to associate with those of their kind. If we leave these narrow worlds, it is usually as an observer of another way of life.

What separates those who go under and those who rise above adversity is the strength of their will and their hunger for power.

IN MY VIEW…IT IS BETTER TO BE IMPETUOUS THAN CAUTIOUS, BECAUSE FORTUNE IS A WOMAN, AND IF YOU WISH TO DOMINATE HER YOU MUST BEAT HER AND BATTER HER. IT IS CLEAR THAT SHE WILL LET HERSELF BE WON BY MEN WHO ARE IMPETUOUS RATHER THAN BY THOSE WHO STEP CAUTIOUSLY. —Niccolò Machiabelli

Every negative is a positive. The bad things that happen to me, I somehow make them good. That means you can’t do anything to hurt me.

Understand: as an individual you cannot stop the tide of fantasy and escapism sweeping a culture. But you can stand as an individual bulwark to this trend and create power for yourself. You were born with the greatest weapon in all of nature—the rational, conscious mind. It has the power to expand your vision far and wide, giving you the unique capacity to distinguish patterns in events, learn from the past, glimpse into the future, see through appearances. Circumstances are conspiring to dull that weapon and render it useless by turning you inward and making you afraid of reality. Consider it war. You must fight this tendency as best you can and move in the opposite direction. You must turn outward and become a keen observer of all that is around you. You are doing battle against all the fantasies that are thrown at you. You are tightening your connection to the environment. You want clarity, not escape and confusion. Moving in this direction will instantly bring you power among so many dreamers.

slavery was a system that depended on the creation of deep levels of fear.

THE FIRMER YOUR GRASP ON REALITY, THE MORE POWER YOU WILL HAVE TO ALTER IT FOR YOUR PURPOSES.

mental alchemy you can effect by thinking of any adversity as an opportunity for power.

fears are a kind of prison that confines you within a limited range of action. The less you fear, the more power you will have and the more fully you will live.

Now is the time to stop drifting and wake up—to assess yourself, the people around you, and the direction in which you are headed in as cold and brutal a light as possible. Without fear.

That is the physics that all fearless types discover at some point—an appropriate ratcheting up of self-belief and energy when facing negative or even impossible circumstances. Fearless

the knife’s edge that separates failure from success in life. That edge is your attitude, which has the power to help shape your reality.

SO OVER YOU IS THE GREATEST ENEMY A MAN CAN HAVE AND THAT IS FEAR.

the greatest danger you face is your mind growing soft and your eye getting dull.

Keep in mind the following: what you really value in life is ownership, not money. If ever there is a choice—more money or more responsibility—you must always opt for the latter. A lower-paying position that offers more room to make decisions and carve out little empires is infinitely preferable to something that pays well but constricts your movements.

Events in life are not negative or positive. They are completely neutral. The universe does not care about your fate; it is indifferent to the violence that may hit you or to death itself. Things merely happen to you. It is your mind that chooses to interpret them as negative or positive.

Never be a minion, always be an owner.

Most people wait too long to go into action, generally out of fear. They want more money or better circumstances. You must go the opposite direction and move before you think you are ready. It is as if you are making it a little more difficult for yourself, deliberately creating obstacles in your path. But it is a law of power that your energy will always rise to the appropriate level. When you feel you must work harder to get to your goal because you are not quite prepared, you are more alert and inventive. This venture has to succeed so it will.