William McDonough · 193 pages
Rating: (8.5K votes)
“The average lawn is an interesting beast: people plant it, then douse it with artificial fertilizers and dangerous pesticides to make it grow and to keep it uniform-all so that they can hack and mow what they encouraged to grow. And woe to the small yellow flower that rears its head!”
― William McDonough, quote from Cradle to Cradle: Remaking the Way We Make Things
“Ultimately a regulation is a signal of design failure...it is what we call a license to harm: a permit issued by a government to an industry so that it may dispense sickness, destruction, and death at an "acceptable" rate.”
― William McDonough, quote from Cradle to Cradle: Remaking the Way We Make Things
“Here's where redesign begins in earnest, where we stop trying to be less bad and we start figuring out how to be good.”
― William McDonough, quote from Cradle to Cradle: Remaking the Way We Make Things
“We see a world of abundance, not limits. In the midst of a great deal of talk about reducing the human ecological footprint, we offer a different vision. What if humans designed products and system that celebrate an abundance of human creativity, culture, and productivity? That are so intelligent and safe, our species leaves an ecological footprint to delight in, not lament?”
― William McDonough, quote from Cradle to Cradle: Remaking the Way We Make Things
“Glance at the sun.
See the moon and the stars.
Gaze at the beauty of eath’s greenings.
Now, think.”
― William McDonough, quote from Cradle to Cradle: Remaking the Way We Make Things
“valuable technical nutrients—cars, televisions, carpeting, computers, and refrigerators, for”
― William McDonough, quote from Cradle to Cradle: Remaking the Way We Make Things
“Dow Chemical has experimented with this concept in Europe, and DuPont is taking up this idea vigorously.”
― William McDonough, quote from Cradle to Cradle: Remaking the Way We Make Things
“Consider this: all the ants on the planet, taken together, have a biomass greater than that of humans. Ants have been incredibly industrious for millions of years. Yet their productiveness nourishes plants, animals, and soil. Human industry has been in full swing for little over a century, yet it has brought about a decline in almost every ecosystem on the planet. Nature doesn’t have a design problem. People do.”
― William McDonough, quote from Cradle to Cradle: Remaking the Way We Make Things
“But from our perspective, products that are not designed particularly for human and ecological health are unintelligent and inelegant - what we call crude products.”
― William McDonough, quote from Cradle to Cradle: Remaking the Way We Make Things
“But ultimately a regulation is a signal of design failure. In fact, it is what we call a license to harm: a permit issued by a government to an industry so that it may dispense sickness, destruction, and death at an “acceptable” rate.”
― William McDonough, quote from Cradle to Cradle: Remaking the Way We Make Things
“Schumacher posited that people must make a serious shift in what they consider to be wealth and progress: "Ever-bigger machines, entailing ever-bigger concentrations of economic power and exerting ever-greater violence against the environment, do not represent progress: they are a denial of wisdom.”
― William McDonough, quote from Cradle to Cradle: Remaking the Way We Make Things
“As long as human beings are regarded as "bad", zero is a good goal. But to be less bad is to accept things as they are, to believe that poorly designed, dishonorable, destructive systems are the best humans can do. This is the ultimate failure of the "be less bad" approach: a failure of the imagination. From our perspective, this is a depressing vision of our species' roles in the world. What about an entirely different model? What would it mean to be 100 percent good?”
― William McDonough, quote from Cradle to Cradle: Remaking the Way We Make Things
“There is some talk in science and popular culture about colonizing other planets, such as Mars or the moon. Part of this is just human nature: we are curious, exploring creatures. The idea of taming a new frontier has a compelling, even romantic, pull, like that of the moon itself. But the idea also provides rationalization for destruction, an expression of our hope that we’ll find a way to save ourselves if we trash our planet. To this speculation, we would respond: If you want the Mars experience, go to Chile and live in a typical copper mine. There are no animals, the landscape is hostile to humans, and it would be a tremendous challenge. Or, for a moonlike effect, go to the nickel mines of Ontario. Seriously,”
― William McDonough, quote from Cradle to Cradle: Remaking the Way We Make Things
William McDonough
Born place: in Tokyo, Japan
Born date February 20, 1951
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“Michael nodded tersely, eyeing a table across the room. It was empty. So empty. So joyfully, blessedly empty.
He could picture himself a very happy man at that table.
"Not feeling very conversational this evening, are we?" Colin asked, breaking into his (admittedly tame) fantasies.”
― Julia Quinn, quote from When He Was Wicked
“Man follows Earth, Earth follows Heaven. Heaven follows the Tao. Yet the Tao follows Nature. Tao produced one. One produced two. Two produced Three. Three produced ten thousand beings. Ten thousand beings carry yin and embrace yang; By blending their energies they achieve harmony. Therefore existence and nonexistence produce each other. Difficulty and ease complement each other. Long and short contrast with each other. High and low rely on each other. Sound and voice harmonize with each other. Front and back follow each other. The Tao fulfills its purpose quietly and makes no claim. When success is achieved, withdrawing. The highest good is like water. Water benefits ten thousand beings, Yet it does not contend. Nothing under Heaven is as soft and yielding as water. Yet in attacking the firm and strong, Nothing is better than water.”
― quote from The I Ching or Book of Changes
“For some reason Canon Fenneau made me feel a little uneasy. His voice might be soft, it was also coercive. He had small eyes, a large loose mouth, the lips thick, a somewhat receding chin. The eyes were the main feature. They were unusual eyes, not only almost unnaturally small, but vague, moist, dreamy, the eyes of a medium. His cherubic side, increased by a long slightly uptilted nose, was a little too good to be true, with eyes like that. In the manner in which he gave you all his attention there was a taste for mastery.”
― Anthony Powell, quote from A Dance to the Music of Time: 4th Movement
“Benjamin felt himself on the verge of a proposal--with an effort he choked back the impulse. "You're just the
romantic age," she continued--"fifty. Twenty-five is too wordly-wise; thirty is apt to be pale from overwork;
forty is the age of long stories that take a whole cigar to tell; sixty is--oh, sixty is too near seventy; but fifty is
the mellow age. I love fifty.”
― F. Scott Fitzgerald, quote from The Curious Case of Benjamin Button
“Daffodowndilly
She wore her yellow sun-bonnet,
She wore her greenest gown;
She turned to the south wind
And curtsied up and down.
She turned to the sunlight
And shook her yellow head,
And whispered to her neighbor:
"Winter is dead.”
― A.A. Milne, quote from When We Were Very Young
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