William McDonough · 193 pages
Rating: (8.5K votes)
“The average lawn is an interesting beast: people plant it, then douse it with artificial fertilizers and dangerous pesticides to make it grow and to keep it uniform-all so that they can hack and mow what they encouraged to grow. And woe to the small yellow flower that rears its head!”
― William McDonough, quote from Cradle to Cradle: Remaking the Way We Make Things
“Ultimately a regulation is a signal of design failure...it is what we call a license to harm: a permit issued by a government to an industry so that it may dispense sickness, destruction, and death at an "acceptable" rate.”
― William McDonough, quote from Cradle to Cradle: Remaking the Way We Make Things
“Here's where redesign begins in earnest, where we stop trying to be less bad and we start figuring out how to be good.”
― William McDonough, quote from Cradle to Cradle: Remaking the Way We Make Things
“We see a world of abundance, not limits. In the midst of a great deal of talk about reducing the human ecological footprint, we offer a different vision. What if humans designed products and system that celebrate an abundance of human creativity, culture, and productivity? That are so intelligent and safe, our species leaves an ecological footprint to delight in, not lament?”
― William McDonough, quote from Cradle to Cradle: Remaking the Way We Make Things
“Glance at the sun.
See the moon and the stars.
Gaze at the beauty of eath’s greenings.
Now, think.”
― William McDonough, quote from Cradle to Cradle: Remaking the Way We Make Things
“valuable technical nutrients—cars, televisions, carpeting, computers, and refrigerators, for”
― William McDonough, quote from Cradle to Cradle: Remaking the Way We Make Things
“Dow Chemical has experimented with this concept in Europe, and DuPont is taking up this idea vigorously.”
― William McDonough, quote from Cradle to Cradle: Remaking the Way We Make Things
“Consider this: all the ants on the planet, taken together, have a biomass greater than that of humans. Ants have been incredibly industrious for millions of years. Yet their productiveness nourishes plants, animals, and soil. Human industry has been in full swing for little over a century, yet it has brought about a decline in almost every ecosystem on the planet. Nature doesn’t have a design problem. People do.”
― William McDonough, quote from Cradle to Cradle: Remaking the Way We Make Things
“But from our perspective, products that are not designed particularly for human and ecological health are unintelligent and inelegant - what we call crude products.”
― William McDonough, quote from Cradle to Cradle: Remaking the Way We Make Things
“But ultimately a regulation is a signal of design failure. In fact, it is what we call a license to harm: a permit issued by a government to an industry so that it may dispense sickness, destruction, and death at an “acceptable” rate.”
― William McDonough, quote from Cradle to Cradle: Remaking the Way We Make Things
“Schumacher posited that people must make a serious shift in what they consider to be wealth and progress: "Ever-bigger machines, entailing ever-bigger concentrations of economic power and exerting ever-greater violence against the environment, do not represent progress: they are a denial of wisdom.”
― William McDonough, quote from Cradle to Cradle: Remaking the Way We Make Things
“As long as human beings are regarded as "bad", zero is a good goal. But to be less bad is to accept things as they are, to believe that poorly designed, dishonorable, destructive systems are the best humans can do. This is the ultimate failure of the "be less bad" approach: a failure of the imagination. From our perspective, this is a depressing vision of our species' roles in the world. What about an entirely different model? What would it mean to be 100 percent good?”
― William McDonough, quote from Cradle to Cradle: Remaking the Way We Make Things
“There is some talk in science and popular culture about colonizing other planets, such as Mars or the moon. Part of this is just human nature: we are curious, exploring creatures. The idea of taming a new frontier has a compelling, even romantic, pull, like that of the moon itself. But the idea also provides rationalization for destruction, an expression of our hope that we’ll find a way to save ourselves if we trash our planet. To this speculation, we would respond: If you want the Mars experience, go to Chile and live in a typical copper mine. There are no animals, the landscape is hostile to humans, and it would be a tremendous challenge. Or, for a moonlike effect, go to the nickel mines of Ontario. Seriously,”
― William McDonough, quote from Cradle to Cradle: Remaking the Way We Make Things
William McDonough
Born place: in Tokyo, Japan
Born date February 20, 1951
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“No emotion is the final one.”
― Jeanette Winterson, quote from Oranges Are Not the Only Fruit
“Did he show himself?” Nash asked, and I glanced to my right to see him staring at my father, as fascinated as I was.
My dad nodded. “He was an arrogant little demon.”
“So what happened?” I asked.
“I punched him.”
For a moment, we stared at him in silence. “You punched the reaper?” I asked, and my hand fell from the strainer onto the edge of the sink.
“Yeah.” He chuckled at the memory, and his grin brought out one of my own. I couldn’t remember the last time I’d seen my father smile. “Broke his nose.”
― Rachel Vincent, quote from My Soul to Take
“I'm going to be so normal that when people look up normal in the dictionary, my name will be there.”
― Wendy Mass, quote from A Mango-Shaped Space
“Yet each disappointment Ted felt in his wife, each incremental deflation, was accompanied by a seizure of guilt; many years ago, he had taken the passion he felt for Susan and folded it in half, so he no longer had a drowning, helpless feeling when he glimpsed her beside him in bed: her ropy arms and soft, generous ass. Then he’d folded it in half again, so when he felt desire for Susan, it no longer brought with it an edgy terror of never being satisfied. Then in half again, so that feeling desire entailed no immediate need to act. Then in half again, so he hardly felt it. His desire was so small in the end that Ted could slip it inside his desk or a pocket and forget about it, and this gave him a feeling of safety and accomplishment, of having dismantled a perilous apparatus that might have crushed them both. Susan was baffled at first, then distraught; she’d hit him twice across the face; she’d run from the house in a thunderstorm and slept at a motel; she’d wrestled Ted to the bedroom floor in a pair of black crotchless underpants. But eventually a sort of amnesia had overtaken Susan; her rebellion and hurt had melted away, deliquesced into a sweet, eternal sunniness that was terrible in the way that life would be terrible, Ted supposed, without death to give it gravitas and shape. He’d presumed at first that her relentless cheer was mocking, another phase in her rebellion, until it came to him that Susan had forgotten how things were between them before Ted began to fold up his desire; she’d forgotten and was happy — had never not been happy — and while all of this bolstered his awe at the gymnastic adaptability of the human mind, it also made him feel that his wife had been brainwashed. By him.”
― Jennifer Egan, quote from A Visit from the Goon Squad
“What's that supposed to mean? A wolf's head on a stick. Big wolf barbecue tonight? Bring your own wolf?”
― Eoin Colfer, quote from The Lost Colony
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