William McDonough · 193 pages
Rating: (8.5K votes)
“The average lawn is an interesting beast: people plant it, then douse it with artificial fertilizers and dangerous pesticides to make it grow and to keep it uniform-all so that they can hack and mow what they encouraged to grow. And woe to the small yellow flower that rears its head!”
“Ultimately a regulation is a signal of design failure...it is what we call a license to harm: a permit issued by a government to an industry so that it may dispense sickness, destruction, and death at an "acceptable" rate.”
“Here's where redesign begins in earnest, where we stop trying to be less bad and we start figuring out how to be good.”
“We see a world of abundance, not limits. In the midst of a great deal of talk about reducing the human ecological footprint, we offer a different vision. What if humans designed products and system that celebrate an abundance of human creativity, culture, and productivity? That are so intelligent and safe, our species leaves an ecological footprint to delight in, not lament?”
“Glance at the sun.
See the moon and the stars.
Gaze at the beauty of eath’s greenings.
Now, think.”
“valuable technical nutrients—cars, televisions, carpeting, computers, and refrigerators, for”
“Dow Chemical has experimented with this concept in Europe, and DuPont is taking up this idea vigorously.”
“Consider this: all the ants on the planet, taken together, have a biomass greater than that of humans. Ants have been incredibly industrious for millions of years. Yet their productiveness nourishes plants, animals, and soil. Human industry has been in full swing for little over a century, yet it has brought about a decline in almost every ecosystem on the planet. Nature doesn’t have a design problem. People do.”
“But from our perspective, products that are not designed particularly for human and ecological health are unintelligent and inelegant - what we call crude products.”
“But ultimately a regulation is a signal of design failure. In fact, it is what we call a license to harm: a permit issued by a government to an industry so that it may dispense sickness, destruction, and death at an “acceptable” rate.”
“Schumacher posited that people must make a serious shift in what they consider to be wealth and progress: "Ever-bigger machines, entailing ever-bigger concentrations of economic power and exerting ever-greater violence against the environment, do not represent progress: they are a denial of wisdom.”
“As long as human beings are regarded as "bad", zero is a good goal. But to be less bad is to accept things as they are, to believe that poorly designed, dishonorable, destructive systems are the best humans can do. This is the ultimate failure of the "be less bad" approach: a failure of the imagination. From our perspective, this is a depressing vision of our species' roles in the world. What about an entirely different model? What would it mean to be 100 percent good?”
“There is some talk in science and popular culture about colonizing other planets, such as Mars or the moon. Part of this is just human nature: we are curious, exploring creatures. The idea of taming a new frontier has a compelling, even romantic, pull, like that of the moon itself. But the idea also provides rationalization for destruction, an expression of our hope that we’ll find a way to save ourselves if we trash our planet. To this speculation, we would respond: If you want the Mars experience, go to Chile and live in a typical copper mine. There are no animals, the landscape is hostile to humans, and it would be a tremendous challenge. Or, for a moonlike effect, go to the nickel mines of Ontario. Seriously,”
“I’m saying that I can wait. For now. But when things get back to normal—assuming that ever happens—I want my shot. We can make each other happy, Faythe. I know it. And I’m done walking away from things I want just because they don’t come easily. You’re worth the work.”
“Investigate the faeries. Great. That was absolutely guaranteed to get complicated before I got any useful answers. If there was one thing faeries hated doing, it was giving you a straight answer, about anything. Getting plain speech out out of one is like pulling out teeth. Your own teeth. Through your nose.”
“It was the year 878, I was twenty-one years old and believed my swords could win me the whole world. I was Uhtred of Bebbanburg, the man who had killed Ubba Lothbrokson beside the sea and who had spilled Svein of the White Horse from his saddle at Ethandun. I was the man who had given Alfred his kingdom back and I hated him. So I would leave him. My path was the sword-path, and it would take me home. I would go north.”
“It seemed after all that one never really missed a thing. To be a human being one had to drink the cup. If one were lucky on one day, or cowardly on another, it was presented on a third occasion.”
“It is called cacophobia, Miss Snow. It is a disorder.” I blinked at him, trying my best not to laugh hysterically and roll on the floor.”
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