William McDonough · 193 pages
Rating: (8.5K votes)
“The average lawn is an interesting beast: people plant it, then douse it with artificial fertilizers and dangerous pesticides to make it grow and to keep it uniform-all so that they can hack and mow what they encouraged to grow. And woe to the small yellow flower that rears its head!”
― William McDonough, quote from Cradle to Cradle: Remaking the Way We Make Things
“Ultimately a regulation is a signal of design failure...it is what we call a license to harm: a permit issued by a government to an industry so that it may dispense sickness, destruction, and death at an "acceptable" rate.”
― William McDonough, quote from Cradle to Cradle: Remaking the Way We Make Things
“Here's where redesign begins in earnest, where we stop trying to be less bad and we start figuring out how to be good.”
― William McDonough, quote from Cradle to Cradle: Remaking the Way We Make Things
“We see a world of abundance, not limits. In the midst of a great deal of talk about reducing the human ecological footprint, we offer a different vision. What if humans designed products and system that celebrate an abundance of human creativity, culture, and productivity? That are so intelligent and safe, our species leaves an ecological footprint to delight in, not lament?”
― William McDonough, quote from Cradle to Cradle: Remaking the Way We Make Things
“Glance at the sun.
See the moon and the stars.
Gaze at the beauty of eath’s greenings.
Now, think.”
― William McDonough, quote from Cradle to Cradle: Remaking the Way We Make Things
“valuable technical nutrients—cars, televisions, carpeting, computers, and refrigerators, for”
― William McDonough, quote from Cradle to Cradle: Remaking the Way We Make Things
“Dow Chemical has experimented with this concept in Europe, and DuPont is taking up this idea vigorously.”
― William McDonough, quote from Cradle to Cradle: Remaking the Way We Make Things
“Consider this: all the ants on the planet, taken together, have a biomass greater than that of humans. Ants have been incredibly industrious for millions of years. Yet their productiveness nourishes plants, animals, and soil. Human industry has been in full swing for little over a century, yet it has brought about a decline in almost every ecosystem on the planet. Nature doesn’t have a design problem. People do.”
― William McDonough, quote from Cradle to Cradle: Remaking the Way We Make Things
“But from our perspective, products that are not designed particularly for human and ecological health are unintelligent and inelegant - what we call crude products.”
― William McDonough, quote from Cradle to Cradle: Remaking the Way We Make Things
“But ultimately a regulation is a signal of design failure. In fact, it is what we call a license to harm: a permit issued by a government to an industry so that it may dispense sickness, destruction, and death at an “acceptable” rate.”
― William McDonough, quote from Cradle to Cradle: Remaking the Way We Make Things
“Schumacher posited that people must make a serious shift in what they consider to be wealth and progress: "Ever-bigger machines, entailing ever-bigger concentrations of economic power and exerting ever-greater violence against the environment, do not represent progress: they are a denial of wisdom.”
― William McDonough, quote from Cradle to Cradle: Remaking the Way We Make Things
“As long as human beings are regarded as "bad", zero is a good goal. But to be less bad is to accept things as they are, to believe that poorly designed, dishonorable, destructive systems are the best humans can do. This is the ultimate failure of the "be less bad" approach: a failure of the imagination. From our perspective, this is a depressing vision of our species' roles in the world. What about an entirely different model? What would it mean to be 100 percent good?”
― William McDonough, quote from Cradle to Cradle: Remaking the Way We Make Things
“There is some talk in science and popular culture about colonizing other planets, such as Mars or the moon. Part of this is just human nature: we are curious, exploring creatures. The idea of taming a new frontier has a compelling, even romantic, pull, like that of the moon itself. But the idea also provides rationalization for destruction, an expression of our hope that we’ll find a way to save ourselves if we trash our planet. To this speculation, we would respond: If you want the Mars experience, go to Chile and live in a typical copper mine. There are no animals, the landscape is hostile to humans, and it would be a tremendous challenge. Or, for a moonlike effect, go to the nickel mines of Ontario. Seriously,”
― William McDonough, quote from Cradle to Cradle: Remaking the Way We Make Things
“Some people live as though they are already dead. There are people moving around us who are consumed by their past, terrified of their future, and stuck in their anger and jealousy. They are not alive; they are just walking corpses.”
― Thich Nhat Hanh, quote from You Are Here: Discovering the Magic of the Present Moment
“Cultural contamination that is directed outward is always seen as ‘enlightenment.”
― David Brin, quote from Glory Season
“The creature had nut-brown skin mixed with patches of ash. It was human-sized and formed, but its skin looked like the bark of an old, old tree. About the same height as Donna, it was spindly with arms and legs that were all joints and angles. Its face was narrow and pointed, with hair on top of its head like thick moss and narrow black eyes that glinted even in the dim light of the room. The thing’s body was clothed in lichen and moss, with vines twining around its sharp limbs. The creature opened its lipless mouth, a dark slash across its twisted face.
Donna’s mind flashed back to the party and the shadow she’d seen sliding through the darkness outside Xan’s house. She hadn’t been imagining things, after all.
The wood elves had returned to the city.”
― Karen Mahoney, quote from The Iron Witch
“The writing is never what takes the most time. It’s trying to figure what you’re going to put down that fills the days. With anger at your own ineptitude, with frustration that nothing is happening inside your head, with panic that maybe nothing will ever happen inside your head, with blessed little moments that somehow knit together so that you can begin to visualize a scene.”
― William Goldman, quote from Adventures in the Screen Trade
“Materialism may do what a foreign invader could never hope to achieve—materialism robs a nation of its spiritual strength.”
― Billy Graham, quote from Hope for the Troubled Heart: Finding God in the Midst of Pain
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