← Horror

How to Sell a Haunted House

by Grady Hendrix · 2023

When Louise Joyner learns that her parents have died suddenly, she dreads returning to her childhood home in Charleston, South Carolina. Reuniting with her estranged younger brother, Mark, she sets out to settle the estate… more

First published 2023 · 432 pages · English

30 quotes ★ 3.63 (177,028) Horror

Quotes from the Book

wishing harder than she’d ever wished before that for just sixty seconds someone would hold her, but no one holds moms.
24
Time only moves in one direction no matter how hard we wish it wasn’t so.
21
These stuffed animals were how she had first learned to love something that couldn’t always love you back.
20
Be strong, trust in the Lord, and stay hydrated.
15
Mothering, manipulating—sometimes there wasn’t a difference. She’d learned that from her mom.
15
Because you’re real, Pupkin,” Louise said. “And nothing real can last forever. That’s how you know you’re real. Because one day you die.
14
You know, Louise, statistically, and there’s a lot of variance in these numbers, but in general, from a strictly scientific point of view, everything turns out okay an improbable number of times.
12
I’ll come right out and say it,” Mercy told them. “Strange noises, bad vibes, your mom and dad recently passed— Your house is haunted and I’m not selling it until you deal with that.
12
She checked underneath the sink but didn’t see anything that might destroy an evil puppet.
9
Everyone realizes that at some point, right? It's part of growing up. You realize you're not going to be the star of the show. You realize you're going to be lucky to scrape by and pay the rent.
8
You’re going to hurt the feelings of all those new library books,” Louise said, and instantly Poppy’s eyes got wide. “They’re going to be sad you didn’t want to read them first. You’re going to make them cry.
7
Nice clean cut," Santos said, and Louise almost said thank you but managed to stop herself.
6
I’m an atheist,” Mark said. “Pish,” Aunt Gail said, dismissing him. “You’re a Presbyterian, just like your parents.
6
You’ve become such a grouch,” she said. “Having your arm sawed off will do that.
6
Reality is not a consensus!” Louise said. “We don’t all get a vote!
5
Mom and Dad could've done it," he said. "They were grown-ups. We're just . . . tall children.
5
It didn’t pay to ask questions past one in the morning at Waffle House.
5
puppet is a possession that possesses the possessor.
5
I’m not surprised that your home is infested with demonic forces,” she said. “Your mother’s puppet ministry trivialized the church. When you move off the path of righteousness you risk being co-opted by the Enemy.
5
Being loved didn't mean you were alive. People loved lots of inanimate things: stuffed animals, cars, puppets. Being alive meant something else. "Because you're real, Pupkin," Louise said. "And nothing real can last forever. That's how you know you're real. Because one day you die.
4
When you don’t like the way a conversation is going you deflect with personal attacks. You’re like some kind of emotionally abusive octopus entangling everyone in your word tentacles.” “You should talk to your therapist about your choices of imagery,” Mark said. “Pipe organs, octopuses—it’s very revealing.
4
It’s hard to describe what it feels like to wear a mask. You’re aware of what’s going on around you but it all feels far away. The longer you wear the mask, the more distant the world becomes through your eyeholes. Bits and pieces of time go black because the mask is active and you slip into a semi-somnolent state, but it feels good because you’re not in control. Nothing is your fault. You’re a puppet. Like Clark said, “A puppet is a possession that possesses the possessor.” And a mask turns a person into a puppet.
3
There were so many dolls in there, waiting for her. Somewhere, in a less rational part of her brain, Louise felt that nothing could look so human and exist for so long without starting to develop thoughts on its own. What did the dolls think about?
3
A haunting doesn’t necessarily indicate the survival of the human soul after bodily death,” he said, chewing. “There’s the stone tape theory of hauntings, which says that powerful emotional experiences leave permanent traces behind. There’s basic thermodynamics: energy cannot be created or destroyed. So what happens to the energy generated by intense emotional experiences? It has to go somewhere. That’s just science.
3
Same with puppets. Put one on and your posture changes, your voice alters, and you can feel what it wants, you can feel what it’s scared of, you know what it needs. You don’t wear the puppet. The puppet wears you.
3
These are our parents!” Louise shouted, the first time she’d shouted at an adult maybe ever. “They’re not a doughnut! You don’t split them in half.
3
A puppet is a possession that possesses the possessor. And a mask turns a person into a puppet.
2
She cried because at last it hit her that time only moves in one direction, no matter how hard we wish it wasn't so.
2
That's how you know you are real - one day you die.
2
Whenever Louise got anxious, her dad always said, You know, Louise, statistically, and there’s a lot of variance in these numbers, but in general, from a strictly scientific point of view, everything turns out okay an improbable number of times.
2

Did you know?

  • The novel was published on January 17, 2023, by Berkley.
  • It became an instant New York Times bestseller.
  • The story is set largely in Charleston, South Carolina, where Hendrix grew up.
  • A sinister puppet named Pupkin is central to the haunting.
  • Film rights were acquired by Legendary Entertainment, with Hendrix involved in adapting it.

About Grady Hendrix

Grady Hendrix is an American author and journalist known for horror novels that blend genre scares with humor and pop-culture nostalgia, including Horrorstor, My Best Friend's Exorcism, and The Southern Book Club's Guide to Slaying Vampires.

More about the author →

About the book

When Louise Joyner learns that her parents have died suddenly, she dreads returning to her childhood home in Charleston, South Carolina. Reuniting with her estranged younger brother, Mark, she sets out to settle the estate and sell the house, only to discover that the family home is filled with their late mother's unsettling collection of dolls and puppets. As old resentments resurface, the siblings find themselves contending with a malevolent presence tied to a puppet named Pupkin and to buried family secrets.

At its core the novel is as much about grief and family as it is about haunting. Hendrix uses the conventions of the haunted-house story to explore sibling rivalry, inherited trauma, and the way the past can hold a grip on the living. The puppets and dolls function as eerie set pieces and as metaphors for the masks families wear and the stories they refuse to tell.

Published in January 2023, the book became an instant New York Times bestseller and was widely reviewed as a characteristic Hendrix blend of campy horror, dark humor, and genuine emotional depth. Critics at outlets including NPR noted that beneath its scares the novel offers a surprisingly tender meditation on loss and reconciliation.

Key characters

  • Louise JoynerProtagonist; estranged daughter and single mother who returns home to settle her parents' estate
  • Mark JoynerLouise's younger brother, with whom she clashes over the house and their parents' affairs
  • PoppyLouise's young daughter
  • Nancy JoynerLouise and Mark's late mother, a puppeteer and collector of dolls and puppets
  • PupkinA malevolent puppet at the center of the haunting

Book details

First published
2023
Length
432 pages
Reading time
7 hours
Genre
Horror
Goodreads rating
3.63 (177k ratings)

Critical reception

  • Became an instant New York Times bestseller.
  • NPR described it as campy and tense, dark but also deep.
  • Widely praised for combining horror, family trauma, and humor.

Movie & TV adaptations

  • IMDb
    How to Sell a Haunted House (film) 2023

    Film rights acquired by Legendary Entertainment, with Grady Hendrix adapting.

If you liked this, read…

  1. 1
    The Southern Book Club's Guide to Slaying VampiresAnother Grady Hendrix horror novel mixing Southern domestic life with supernatural menace
  2. 2
    My Best Friend's ExorcismHendrix's blend of horror, humor, and emotionally grounded relationships
  3. 3
    Mexican GothicA literary haunted-house horror centered on family secrets and a malevolent house

Keep reading