Joss Whedon · 152 pages
Rating: (23.6K votes)
“Scramblers deactivated, then?
Well here's some good news.
You feel no pain.
You will go straight to a hospital. Remember nothing of this place.
And every time you hear the words "parsley", "intractable" or "longitude", you will vomit uncontrollably for forty-eight hours.”
― Joss Whedon, quote from Astonishing X-Men, Volume 1: Gifted
“How do you know your Colossus is the genuine article in the first place?
I read his mind.
I matched his DNA.
I smelled him.
I also did that.”
― Joss Whedon, quote from Astonishing X-Men, Volume 1: Gifted
“I leave the world in terrible turmoil. I come back, same turmoil. Nothing at all different. Well, outfits are a little different...”
― Joss Whedon, quote from Astonishing X-Men, Volume 1: Gifted
“I am not made of steel. Rage. I...am made... of RAGE!!!!”
― Joss Whedon, quote from Astonishing X-Men, Volume 1: Gifted
“Lockheed! You found me! You are the best X-Dragon ever.”
― Joss Whedon, quote from Astonishing X-Men, Volume 1: Gifted
“That wouldn't be a first, now would it?"
"Jean."
"Jean Grey is dead, Agent."
"Yeah, that'll last.”
― Joss Whedon, quote from Astonishing X-Men, Volume 1: Gifted
“This, children, is Kitty Pryde, who apparently feels the need to make a grand entrance.
I'm sorry. I was busy remembering to put all my clothes on.”
― Joss Whedon, quote from Astonishing X-Men, Volume 1: Gifted
“Mutants are a community. We're a people and there's no way anybody can make us be what they want. We stick together and don't panic or overreact... you'll see. We're stronger than this.
Miss Pryde... are you a #&$%ing retard?”
― Joss Whedon, quote from Astonishing X-Men, Volume 1: Gifted
“I snuck a glance at her. She wore a teasing little smile. I shifted my attention to the fighting. What she did to me, just sitting there, amidst the fury of the end of the world, was more frightening than the prospect of a death in battle. I am too old to boil like a horny fifteen-year-old.”
― Glen Cook, quote from Chronicles of the Black Company
“His valet! In the rush of getting him off, his clumsy damned valet had put the wrong boots on him. Oh, when he got home ... when he got home he would have the oaf punctured! Worse. Dragged through the streets and bitten to death by small children.”
― L. Ron Hubbard, quote from Battlefield Earth: A Saga of the Year 3000
“That’s our cue,” Dr. Chadwick noted, managing to approximate a cheerful smile, addressing the room at large. “Everyone please stand behind the yellow line until the doors open. No food, drink, flash photography, or video cameras are permitted. Once aboard the ride, please keep your hands and arms inside the vehicle at all times until we come to a full and complete stop. Otherwise, they’re apt to end up in another universe somewhere without ya, and wouldn’t that fry your noggin?”
― Stephanie Osborn, quote from The Case of the Displaced Detective: The Arrival
“Learn all the handicrafts’, said the Mahatma, ‘that’s the way to peaceful independence. If you use rifles and guns and tanks, it is a foolish thing.”
― Ramachandra Guha, quote from India After Gandhi: The History of the World's Largest Democracy
“at Dunkin’ Donuts, how did we move our anchor to Starbucks? This is where it gets really interesting. When Howard Shultz created Starbucks, he was as intuitive a businessman as Salvador Assael. He worked diligently to separate Starbucks from other coffee shops, not through price but through ambience. Accordingly, he designed Starbucks from the very beginning to feel like a continental coffeehouse. The early shops were fragrant with the smell of roasted beans (and better-quality roasted beans than those at Dunkin’ Donuts). They sold fancy French coffee presses. The showcases presented alluring snacks—almond croissants, biscotti, raspberry custard pastries, and others. Whereas Dunkin’ Donuts had small, medium, and large coffees, Starbucks offered Short, Tall, Grande, and Venti, as well as drinks with high-pedigree names like Caffè Americano, Caffè Misto, Macchiato, and Frappuccino. Starbucks did everything in its power, in other words, to make the experience feel different—so different that we would not use the prices at Dunkin’ Donuts as an anchor, but instead would be open to the new anchor that Starbucks was preparing for us. And that, to a great extent, is how Starbucks succeeded. GEORGE, DRAZEN, AND I were so excited with the experiments on coherent arbitrariness that we decided to push the idea one step farther. This time, we had a different twist to explore. Do you remember the famous episode in The Adventures of Tom Sawyer, the one in which Tom turned the whitewashing of Aunt Polly’s fence into an exercise in manipulating his friends? As I’m sure you recall, Tom applied the paint with gusto, pretending to enjoy the job. “Do you call this work?” Tom told his friends. “Does a boy get a chance to whitewash a fence every day?” Armed with this new “information,” his friends discovered the joys of whitewashing a fence. Before long, Tom’s friends were not only paying him for the privilege, but deriving real pleasure from the task—a win-win outcome if there ever was one. From our perspective, Tom transformed a negative experience to a positive one—he transformed a situation in which compensation was required to one in which people (Tom’s friends) would pay to get in on the fun. Could we do the same? We”
― Dan Ariely, quote from Predictably Irrational: The Hidden Forces That Shape Our Decisions
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