Quotes from The Dip: A Little Book That Teaches You When to Quit (and When to Stick)

“A woodpecker can tap twenty times on a thousand trees and get nowhere, but stay busy. Or he can tap twenty-thousand times on one tree and get dinner.”
― Seth Godin, quote from The Dip: A Little Book That Teaches You When to Quit (and When to Stick)

“The people who are the best in the world specialize at getting really good at the questions they don't know.”
― Seth Godin, quote from The Dip: A Little Book That Teaches You When to Quit (and When to Stick)

“The Cul-de-Sac ( French for "dead end" ) ... is a situation where you work and work and work and nothing much changes”
― Seth Godin, quote from The Dip: A Little Book That Teaches You When to Quit (and When to Stick)

“Persistent people are able to visualize the idea of light at the end of the tunnel when others can't see it”
― Seth Godin, quote from The Dip: A Little Book That Teaches You When to Quit (and When to Stick)

“No one knows more about the way you think than you do.”
― Seth Godin, quote from The Dip: A Little Book That Teaches You When to Quit (and When to Stick)

“The time to look for a new job is when you don't need one. The time to switch jobs is before it feels comfortable.”
― Seth Godin, quote from The Dip: A Little Book That Teaches You When to Quit (and When to Stick)

“The Dip creates scarcity; scarcity creates value”
― Seth Godin, quote from The Dip: A Little Book That Teaches You When to Quit (and When to Stick)

“Never quit something with great long-term potential just because you can’t deal with the stress of the moment.”
― Seth Godin, quote from The Dip: A Little Book That Teaches You When to Quit (and When to Stick)

“Winners quit fast, quit often, and quit without guilt”
― Seth Godin, quote from The Dip: A Little Book That Teaches You When to Quit (and When to Stick)

“Strategic quitting is the secret of successful organizations”
― Seth Godin, quote from The Dip: A Little Book That Teaches You When to Quit (and When to Stick)

“Quit or be exceptional. Average is for losers.”
― Seth Godin, quote from The Dip: A Little Book That Teaches You When to Quit (and When to Stick)

“The people who skip the hard questions are in the majority, but they are not in demand.”
― Seth Godin, quote from The Dip: A Little Book That Teaches You When to Quit (and When to Stick)

“Stick with the Dips that are likely to pan out, and quit the Cul-de-Sacs to focus your resources”
― Seth Godin, quote from The Dip: A Little Book That Teaches You When to Quit (and When to Stick)

“The market ... demands a signal from you that you're serious, powerful, accepted, and safe.”
― Seth Godin, quote from The Dip: A Little Book That Teaches You When to Quit (and When to Stick)

“Here’s a quote from ultramarathoner Dick Collins: Decide before the race the conditions that will cause you to stop and drop out. You don’t want to be out there saying, “Well gee, my leg hurts, I’m a little dehydrated, I’m sleepy, I’m tired, and it’s cold and windy.” And talk yourself into quitting. If you are making a decision based on how you feel at that moment, you will probably make the wrong decision.”
― Seth Godin, quote from The Dip: A Little Book That Teaches You When to Quit (and When to Stick)

“People settle. They settle for less than they are capable of.”
― Seth Godin, quote from The Dip: A Little Book That Teaches You When to Quit (and When to Stick)

“Selling is about a transference of emotion, not a presentation of facts.”
― Seth Godin, quote from The Dip: A Little Book That Teaches You When to Quit (and When to Stick)

“With limited time or opportunity to experiment, we intentionally narrow our choices to those at the top.”
― Seth Godin, quote from The Dip: A Little Book That Teaches You When to Quit (and When to Stick)

“To be a superstar, you must do something exceptional. Not just survive the Dip, but use the Dip as an opportunity to create something so extraordinary that people can’t help but talk about it, recommend it, and, yes, choose it.”
― Seth Godin, quote from The Dip: A Little Book That Teaches You When to Quit (and When to Stick)

“There’s not a lot to say about the Cul-de-Sac except to realize that it exists and to embrace the fact that when you find one, you need to get off it, fast. That’s because a dead end is keeping you from doing something else. The opportunity cost of investing your life in something that’s not going to get better is just too high.”
― Seth Godin, quote from The Dip: A Little Book That Teaches You When to Quit (and When to Stick)

“Extraordinary benefits also accrue to the tiny majority with the guts to quit early and refocus their efforts on something new.”
― Seth Godin, quote from The Dip: A Little Book That Teaches You When to Quit (and When to Stick)

“And yet the real success goes to those who obsess. The focus that leads you through the Dip to the other side is rewarded by a marketplace in search of the best in the world.”
― Seth Godin, quote from The Dip: A Little Book That Teaches You When to Quit (and When to Stick)

“Extraordinary benefits accrue to the tiny minority of people who are able to push just a tiny bit longer than most.”
― Seth Godin, quote from The Dip: A Little Book That Teaches You When to Quit (and When to Stick)

“الموهوبون فقط هم الذين يقلقون من الأداء المتواضع”
― Seth Godin, quote from The Dip: A Little Book That Teaches You When to Quit (and When to Stick)

“Here’s an assignment for you: Write it down. Write down under what circumstances you’re willing to quit. And when. And then stick with it.”
― Seth Godin, quote from The Dip: A Little Book That Teaches You When to Quit (and When to Stick)

“It’s Almost Impossible to Overinvest in Becoming the Market Leader.”
― Seth Godin, quote from The Dip: A Little Book That Teaches You When to Quit (and When to Stick)

“You and your organization have the power to change everything. To create remarkable products and services. To over deliver. To be the best in the world. How dare you squander that resource by spreading it too thin. How dare you settle for mediocre just because you’re busy coping with too many things on your agenda, racing against the clock to get it all done.”
― Seth Godin, quote from The Dip: A Little Book That Teaches You When to Quit (and When to Stick)

“most competitors quit long before they’ve created something that makes it to the top.”
― Seth Godin, quote from The Dip: A Little Book That Teaches You When to Quit (and When to Stick)

“Just about everything you learned in school about life is wrong, but the wrongest thing might very well be this: Being well rounded is the secret to success.”
― Seth Godin, quote from The Dip: A Little Book That Teaches You When to Quit (and When to Stick)

“If you took organic chemistry in college, you’ve experienced the Dip. Academia doesn’t want too many unmotivated people to attempt medical school, so they set up a screen. Organic chemistry is the killer class, the screen that separates the doctors from the psychologists. If you can’t handle organic chemistry, well, then, you can’t go to med school.”
― Seth Godin, quote from The Dip: A Little Book That Teaches You When to Quit (and When to Stick)

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“The Blind Men and the Elephant9 It was six men of Indostan To learning much inclined, Who went to see the Elephant (Though all of them were blind), That each by observation Might satisfy his mind. The First approached the Elephant, And happening to fall Against his broad and sturdy side, At once began to bawl: “God bless me! but the Elephant Is very like a wall!” The Second, feeling of the tusk Cried, “Ho! what have we here, So very round and smooth and sharp? To me `tis mighty clear This wonder of an Elephant Is very like a spear!” The Third approached the animal, And happening to take The squirming trunk within his hands, Thus boldly up he spake: “I see,” quoth he, “the Elephant Is very like a snake!” The Fourth reached out an eager hand, And felt about the knee: “What most this wondrous beast is like Is mighty plain,” quoth he; “’Tis clear enough the Elephant Is very like a tree!” The Fifth, who chanced to touch the ear, Said: “E’en the blindest man Can tell what this resembles most; Deny the fact who can, This marvel of an Elephant Is very like a fan!” The Sixth no sooner had begun About the beast to grope, Than, seizing on the swinging tail That fell within his scope. “I see,” quoth he, “the Elephant Is very like a rope!” And so these men of Indostan Disputed loud and long, Each in his own opinion Exceeding stiff and strong, Though each was partly in the right, And all were in the wrong! Moral So oft in theologic wars, The disputants, I ween, Rail on in utter ignorance Of what each other mean, And prate about an Elephant Not one of them has seen!”
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