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The World Is Flat: A Brief History of the Twenty-first Century

by Thomas L. Friedman · 2005

"The World Is Flat" is Thomas L. Friedman's account of how technology, trade, and the end of the Cold War have, in his view, leveled the global economic playing field. Friedman argues that a new era he calls "Globalization… more

First published 2005 · 488 pages · English

30 quotes ★ 3.69 (102,745) History

Quotes from the Book

The ideal country in a flat world is the one with no natural resources, because countries with no natural resources tend to dig inside themselves. They try to tap the energy, entrepreneurship, creativity, and intelligence of their own people-men and women-rather than drill an oil well.
In China today, Bill Gates is Britney Spears. In America today, Britney Spears is Britney Spears-and that is our problem.
It has always been my view that terrorism is not spawned by the poverty of money; it is spawned by the poverty of dignity. Humiliation is the most underestimated force in international relations and in human relations. It is when people or nations are humiliated that they really lash out and engage in extreme violence.
One of the newest figures to emerge on the world stage in recent years is the social entrepreneur. This is usually someone who burns with desire to make a positive social impact on the world, but believes that the best way of doing it is, as the saying goes, not by giving poor people a fish and feeding them for a day, but by teaching them to fish, in hopes of feeding them for a lifetime. I have come to know several social entrepreneurs in recent years, and most combine a business school brain with a social worker's heart. The triple convergence and the flattening of the world have been a godsend for them. Those who get it and are adapting to it have begun launching some very innovative projects.
I once heard Jerry Yang, the cofounder of Yahoo!, quote a senior Chinese government official as saying, "Where people have hope, you have a middle class." I think this is a very useful insight. The existence of large, stable middle classes around the world is crucial to geopolitical stability, but middle class is a state of mind, not a state of income. That's why a majority of Americans always describe themselves as "middle class," even though by income statistics some of them wouldn't be considered as such. "Middle class" is another way of describing people who believe that they have a pathway out of poverty or lower-income status toward a higher standard of living and a better future for their kids.
Almost all the students who make it to Caltech, one of the best scientific universities in the world, come from public schools. So it can be done.
Communism was a great system for making people equally poor - in fact, there was no better system in the world for that than communism. Capitalism made people unequally rich.
No matter what your profession – doctor, lawyer, architect, accountant – if you are an American, you better be good at the touchy-feely service stuff, because anything that can be digitized can be outsourced to either the smartest or the cheapest producer.
Some would ask what country am I from? We ara supposed to tell the truth, [so] we tell them India. Some thought it was Indiana, not India! Some did not know where India is. I said the country next to Pakistan.
When Muslim radicals and fundamentalists look at the West, they see only the openness that makes us, in their eyes, decadent and promiscuous. They see only the openness that has produced Britney Spears and Janet Jackson. They do not see, and do not want to see, the openness - the freedom of thought and inquiry - that has made us powerful, the openness that has produced Bill Gates and Sally Ride. They deliberately define it all as decadence. Because if openness, women's empowerment, and freedom of thought and inquiry are the real sources of the West's economic strength, then the Arab-Muslim world would have to change. And the fundamentalists and extremists do not want to change.
When you study history and look at every civilization that has grown up and died off, they all leave one remnant: a major sports colosseum at the heart of their capital. Our fate can be different; but only if we start doing things differently.
The fact is, parents and schools and cultures can and do shape people. The most important influence in my life, outside of my family, was my high school journalism teacher, Hattie M. Steinberg. She pounded the fundamentals of journalism into her students -- not simply how to write a lead or accurately transcribe a quote but, more important, how to comport yourself in a professional way. She was nearing sixty at the time I had her as my teacher and high school newspaper adviser in the late 1960s. She was the polar opposite of "cool," but we hung around her classroom like it was the malt shop and she was Wolfman Jack. None of us could have articulated it then, but it was because we enjoyed being harangued by her, disciplined by her, and taught by her. She was a woman of clarity and principles in an age of uncertainty. I sit up straight just thinking about her!
No one has expressed what is needed better than Abdel Rahman al-Rashed, the general manager of the London-based al-Arabiya news channel. One of the best-known and most respected Arab journalists working today, he wrote the following, in Al-Sharq Al-Awsat (September 6, 2004), after a series of violent incidents involving Muslim extremist groups from Chechnya to Saudi Arabia to Iraq: "Self-cure starts with self-realization and confession. We should then run after our terrorist sons, in the full knowledge that they are the sour grapes of a deformed culture... The mosque used to be a haven, and the voice of religion used to be that of peace and reconciliation. Religious sermons were warm behests for a moral order and an ethical life. Then came the neo-Muslims. An innocent and benevolent religion, whose verses prohibit the felling of trees in the absence of urgent necessity, that calls murder the most heinous of crimes, that says explicitly that if you kill one person you have killed humanity as a whole, has been turned into a global message of hate and a universal war cry... We cannot clear our names unless we own up to the shameful fact that terrorism has become an Islamic enterprise; an almost exclusive monopoly, implemented by Muslim men and women. We cannot redeem our extremist youth, who commit all these heinous crimes, without confronting the Sheikhs who thought it ennobling to reinvent themselves as revolutionary ideologues, sending other people's sons and daughters to certain death, while sending their own children to European and American schools and colleges.
Goods are traded, but services are consumed and produced in the same place. And you cannot export a haircut. But we are coming close to exporting a haircut, the appointment part. What kind of haircut do you want? Which barber do you want? All those things can and will be done by a call center far away.
Girls, when I was growing up, my parents used to say to me, ‘Tom, finish your dinner—people in China and India are starving.’ My advice to you is: Girls, finish your homework—people in China and India are starving for your jobs.” And in a flat world, they can have them, because in a flat world there is no such thing as an American job. There is just a job, and in more cases than ever before it will go to the best, smartest, most productive, or cheapest worker—wherever he or she resides.
To learn how to learn, you have to love learning—or you have to at least enjoy it—because so much learning is about being motivated to teach yourself.
Culture is nested in context, not genes.
today’s workers need to approach the workplace much like athletes preparing for the Olympics, with one difference. “They have to prepare like someone who is training for the Olympics but doesn’t know what sport they are going to enter,
The job of the politician in America, whether at the local, state, or national level, should be, in good part, to help educate and explain to people what world they are living in and what they need to do if they want to thrive within it.
But there is another statistic, much harder to measure, that I think is even more important and revealing: Does your society have more memories than dreams or more dreams than memories?
You have to trust that the dots will somehow connect in your future.
A Mexican newspaper recently ran a story about how the Converse shoe company was making tennis shoes in China using Mexican glue. “The whole article was about why are we giving them our glue,” said Zedillo, “when the right attitude would be, How much more glue can we sell them? We still need to break some mental barriers.
What makes America unique is not that it built MIT, or that its grads are generating economic growth and innovation, but that every state in the country has universities trying to do the same. “America has 4,000 colleges and universities,” said Allan E. Goodman, president of the Institute of International Education. “The rest of the world combined has 7,768 institutions of higher education.
A Nobel Prize winner was asked how he became a scientist. He said that every day after school, his mother would ask him not what he learned but whether he asked a good question today. That, he said, was how he became a scientist.
We have grown addicted to our high salaries, and now we are really going to have to earn them,” the CEO said.
On any given day, according to UPS, 2 percent of the world’s GDP can be found in UPS delivery trucks or package cars.
Virulence is the sound of a self-selecting community talking to itself and positively reinforcing itself with no obligation to answer to anyone or look anyone in the eye.
People will change their habits quickly IF they have a strong reason for doing so.
One thing that tells me a company is in trouble is when they tell me how good they were in the past. Same with countries. You don’t want to forget your identity. I am glad that you were great in the fourteenth century, but that was then and this is now. When memories exceed dreams, the end is near. The hallmark of a truly successful organization is the willingness to abandon what made it successful and start fresh.” In societies that have more memories than dreams, too many people are spending too many days looking backward. They see dignity, affirmation, and self-worth not by mining the present but by chewing on the past. And even that is usually not a real past but an imagined and adorned past. Indeed, such societies focus all their imagination on making that imagined past even more beautiful than it ever was, and then they cling to it…, rather than imagining a better future and acting on that.
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Most lost jobs are outsourced to the past.
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Did you know?

  • The book introduces the concept of "Globalization 3.0," which Friedman contrasts with earlier eras driven by countries and then by multinational companies.
  • Friedman organizes his argument around "ten flatteners," including the fall of the Berlin Wall, the rise of Netscape, outsourcing, offshoring, and supply-chaining.
  • It won the very first Financial Times and Goldman Sachs Business Book of the Year Award in 2005.
  • Friedman expanded the book in later editions titled Release 2.0 (2006) and Release 3.0 (2007).
  • The book proposes a "Dell Theory of Conflict Prevention," updating Friedman's earlier "Golden Arches" theory of how economic ties discourage war.

About Thomas L. Friedman

Thomas L. Friedman is an American journalist and author, a longtime foreign-affairs columnist for The New York Times and a three-time Pulitzer Prize winner. His earlier book From Beirut to Jerusalem won the 1989 U.S. National Book Award for Nonfiction.

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About the book

"The World Is Flat" is Thomas L. Friedman's account of how technology, trade, and the end of the Cold War have, in his view, leveled the global economic playing field. Friedman argues that a new era he calls "Globalization 3.0" has empowered individuals and companies anywhere in the world to compete, collaborate, and connect in real time, and he traces this shift through a series of forces he labels the "ten flatteners."

The book's central themes are globalization, technological disruption, and the reorganization of work across borders, illustrated by phenomena such as outsourcing, offshoring, supply-chaining, and the spread of internet and workflow software. Friedman also revisits his earlier ideas about economic interdependence and conflict, advancing a "Dell Theory of Conflict Prevention" that ties global supply chains to political stability.

On release the book became an enormous bestseller and won the inaugural Financial Times and Goldman Sachs Business Book of the Year Award in 2005. It also drew substantial criticism: economists and geographers such as Pankaj Ghemawat and Joseph Stiglitz argued that the world is far less "flat" than Friedman suggests and that globalization remains highly uneven.

Book details

First published
2005
Length
488 pages
Reading time
30 hours
Genre
History
Goodreads rating
3.69 (103k ratings)

Critical reception

  • The book was a major commercial bestseller and won the inaugural Financial Times and Goldman Sachs Business Book of the Year Award in 2005.
  • The Washington Post praised it as an engrossing tour of globalization.
  • Economist Pankaj Ghemawat and others argued that globalization remains geographically uneven and that the world is not truly "flat."
  • Economist Joseph Stiglitz publicly questioned the book's central "flat world" thesis.

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