Quotes from the Book

Yeah, beware the small man... Always beware the small man. He'll fuck you every time. Because they never forget, do they? All that grief they got at school. Over and over, and for the rest of their miserable short-arsed lives, someone's got to pay.
Here’s the important thing to say about meetings – nothing important ever got decided in a meeting. The place to get your own way is over lunch, in someone’s office, in the corridor, over drinks, dinner, anywhere but in a fucking meeting. What meetings are very good for, however, is stitching people up – undermining, belittling and humiliating them.
One thing you'll learn when you're in the business of selling utter shite to the Great British Public is that there's really no bottom to where they'll go. Shit food, shit TV, shit bands, shit films, shit houses. There is absolutely no fucking bottom with this stuff. The shittier you can make it - a bad photocopy of a bad photocopy of what was a shit idea in the first place - the more they'll eat it up with a big fucking spoon, from dawn till dusk, from now until the end of time. It's too good.
The notion of children makes me ill. The thought of having one... when you see those guys in the supermarket, wheeling the trolley around while their brats whine and wheedle and some blundering sow questions every little thing they take off the shelves. I mean, just the fucking idea of it, the very word: family. Whenever I see it, on travel brochures, on house schedules... I feel sick.
I do not understand the festival experience. These people, these disgusting lowlifes we’re driving through, they fought to get in here. They think they’re lucky. They spent hours on the phone trying to get tickets, happily paying hundreds of pounds for a pair when they managed to find some. Now they’re celebrating being here, celebrating the fact that they can lie around in urine-flavoured mud drinking warm lager and eating burgers prepared by some syphilitic gyppo while fucking Cast knock out their greatest hits in the distance.
You realise that people actually have to live in among all this and that east London is the bill, the tab that these cunts are picking up so that you can live in west London.
One thing you learn when you’re in the business of selling utter shite to the Great British Public is that there’s really no bottom to where they’ll go. Shit food, shit TV, shit bands, shit films, shit houses. There is absolutely no fucking bottom with this stuff. The shittier you can make it – a bad photocopy of a bad photocopy of what was a shit idea in the first place – the more they’ll eat it up with a fucking big spoon, from dawn till dusk, from now until the end of time.
As someone who makes their living from anticipating, from shaping, the tastes of millions of tasteless morons, you have to tell yourself that the things you feel are universal, that the things you think and feel are thought and felt by millions of other people.
With the indie kids you have to remember this: they really think that what they do matters in some way. They reckon that history will care. (They don’t know that history will have other shit to be getting on with.) The indie kids figure that they’re passing on the torch or some fucking thing. That, just as they were influenced by someone—the Velvet Underground, Jonathan Richman, the Stooges, whoever—then, in the future, young bands will be influenced by them. Maybe so. Maybe a few thousand malnourished cockless freaks scattered around the globe will give a shit. So what? Real people don’t..
Scattered around his desk and perched on his shelves are various Star Wars products; little X-Wing fighters, a Millennium Falcon, a big R2D2 that’s actually a phone. Like many men in the record industry in their late twenties/early thirties Waters thought Star Wars was cool. Just looking at his dismal toys feels like justification enough for killing the cretin.

About John Niven

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Genre
Fiction
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3.89 (15k ratings)

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