Harry Beckwith · 252 pages
Rating: (7.5K votes)
“Building your brand doesn’t take millions. It takes imagination.”
― Harry Beckwith, quote from Selling the Invisible: A Field Guide to Modern Marketing
“Product distinctions, the historic centerpiece of product marketing, exist only briefly—and in the prospects’ minds, often not at all.”
― Harry Beckwith, quote from Selling the Invisible: A Field Guide to Modern Marketing
“Every prospect hopes you will heed the old New England proverb: “Don’t talk unless you can improve the silence.”
― Harry Beckwith, quote from Selling the Invisible: A Field Guide to Modern Marketing
“Remember the Butterfly Effect. Tiny cause, huge effect. A”
― Harry Beckwith, quote from Selling the Invisible: A Field Guide to Modern Marketing
“When companies discuss their problems, they talk about themselves. It’s not ego at work. It’s just that people talk about what they know, and what people know is their company. But what people really need to know—what you really need to know—is your customers and prospects. Get out, climb out, have someone pull you out of the tunnel.”
― Harry Beckwith, quote from Selling the Invisible: A Field Guide to Modern Marketing
“Don’t charge by the hour. Charge by the years.”
― Harry Beckwith, quote from Selling the Invisible: A Field Guide to Modern Marketing
“There’s little point in killing an idea by saying it might fail. Any idea might fail. If you’re doing anything worthwhile at all, you’ll suffer a dozen failures. Start failing so you can start succeeding”
― Harry Beckwith, quote from Selling the Invisible: A Field Guide to Modern Marketing
“Write a mission statement, but keep it private.”
― Harry Beckwith, quote from Selling the Invisible: A Field Guide to Modern Marketing
Harry Beckwith
Born place: The United States
See more on GoodReads
“At home I used to walk through emotional wastelands where the lines on craggy faces were so deep that the wind whistled through them. People fell in and out of my life, but it was the places that really mattered. Even now I can feel them tugging at my sleeve and spinning around in my head. All the old stories have it wrong, because it's not the ghost that haunts the house; it's the house that haunts the ghost. I feel lost out here, and everything reminds me that I'm not quite real. In the end it's always home that damns us.”
― Damien Echols, quote from Life After Death
“Never give orders—give instructions. … Make a game out of your work. … The greatest dividend in human life is happiness.”
― Daniel Yergin, quote from The Prize: The Epic Quest for Oil, Money, and Power
“Các bạn hãy tin tôi: trong lòng cái chết không phải là địa ngục khủng khiếp - một linh hồn trong truyện đã nói như thế với những người sống - Trong lòng cái chết vẫn là cuộc sống, dĩ nhiên là một kiểu khác của cuộc sống kia. Trong lòng cái chết ta có được sự bình yên, sự thanh thoát và tự do chân chính…”
― Bảo Ninh, quote from The Sorrow of War: A Novel of North Vietnam
“when the only thing he’s heard for the last hour is the snort of a horse and his own toots.”
― Andrew Peterson, quote from On the Edge of the Dark Sea of Darkness
“I can't ever lose what I just felt." He kissed my cheek. "I'm afraid if I did, I'd come looking for you too. I'm afraid I can relate...to him.”
― Karina Halle, quote from Sins & Needles
The Strange Case of...
Changes
An Ideal Husband
The System of the Wo...
The Art of Loving
The Dark and Hollow...BookQuoters is a community of passionate readers who enjoy sharing the most meaningful, memorable and interesting quotes from great books. As the world communicates more and more via texts, memes and sound bytes, short but profound quotes from books have become more relevant and important. For some of us a quote becomes a mantra, a goal or a philosophy by which we live. For all of us, quotes are a great way to remember a book and to carry with us the author’s best ideas.
We thoughtfully gather quotes from our favorite books, both classic and current, and choose the ones that are most thought-provoking. Each quote represents a book that is interesting, well written and has potential to enhance the reader’s life. We also accept submissions from our visitors and will select the quotes we feel are most appealing to the BookQuoters community.
Founded in 2023, BookQuoters has quickly become a large and vibrant community of people who share an affinity for books. Books are seen by some as a throwback to a previous world; conversely, gleaning the main ideas of a book via a quote or a quick summary is typical of the Information Age but is a habit disdained by some diehard readers. We feel that we have the best of both worlds at BookQuoters; we read books cover-to-cover but offer you some of the highlights. We hope you’ll join us.
