Harry Beckwith · 252 pages
Rating: (7.5K votes)
“Building your brand doesn’t take millions. It takes imagination.”
― Harry Beckwith, quote from Selling the Invisible: A Field Guide to Modern Marketing
“Product distinctions, the historic centerpiece of product marketing, exist only briefly—and in the prospects’ minds, often not at all.”
― Harry Beckwith, quote from Selling the Invisible: A Field Guide to Modern Marketing
“Every prospect hopes you will heed the old New England proverb: “Don’t talk unless you can improve the silence.”
― Harry Beckwith, quote from Selling the Invisible: A Field Guide to Modern Marketing
“Remember the Butterfly Effect. Tiny cause, huge effect. A”
― Harry Beckwith, quote from Selling the Invisible: A Field Guide to Modern Marketing
“When companies discuss their problems, they talk about themselves. It’s not ego at work. It’s just that people talk about what they know, and what people know is their company. But what people really need to know—what you really need to know—is your customers and prospects. Get out, climb out, have someone pull you out of the tunnel.”
― Harry Beckwith, quote from Selling the Invisible: A Field Guide to Modern Marketing
“Don’t charge by the hour. Charge by the years.”
― Harry Beckwith, quote from Selling the Invisible: A Field Guide to Modern Marketing
“There’s little point in killing an idea by saying it might fail. Any idea might fail. If you’re doing anything worthwhile at all, you’ll suffer a dozen failures. Start failing so you can start succeeding”
― Harry Beckwith, quote from Selling the Invisible: A Field Guide to Modern Marketing
“Write a mission statement, but keep it private.”
― Harry Beckwith, quote from Selling the Invisible: A Field Guide to Modern Marketing
Harry Beckwith
Born place: The United States
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“Did you eat my Twinkies?"
She gulped. Keeping her eyes glued to the whip, she said, "Exactly what Twinkies are we talking about?"
"The Twinkies in the cupboard over the sink. The only Twinkies in the trailer." His fingers convulsed around the coils of leather.
Oh, Lord, she thought. Flayed to death for a Twinkle.
"Well?"
"It, uh — it won't happen again, I promise you. But they didn't have any special marking on them, so there was no way I could tell they were yours." Her eyes remained riveted on the whip. "And normally I wouldn't have eaten them— I never eat junk food-—but I was hungry last night, and, well, when you think about it, you'll have to admit I did you a favor because they're clogging my arteries now instead of yours."
His voice was quiet. Too quiet. In her mind she heard the howl of a rampaging Cossack baying at a Russian moon. "Don't touch my Twinkies. Ever. If you want Twinkies, buy your own.”
― Susan Elizabeth Phillips, quote from Kiss an Angel
“The lives of all people flow through time, and, regardless of how brutal one moment may be, how filled with grief or pain or fear, time flows through all lives equally.”
― Orson Scott Card, quote from Children of the Mind
“Live and learn, or you don't live long.”
― Robert A. Heinlein, quote from Time Enough for Love
“As I was saying. He could never use you. You own him. You should’ve seen the way he was looking at you while you were out.”
I smiled a little. “How?”
“Like you’re the ocean and he’s desperate to drown.”
― Michelle Hodkin, quote from The Retribution of Mara Dyer
“She sat back on her heels and nodded. The thought experiment she proposed was certainly odd, but her point was simple. Everything in the universe was constantly changing, and nothing stays the same, and we must understand how quickly time flows by if we are to wake up and truly live our lives.
That’s what it means to be a time being, old Jiko told me, and then she snapped her crooked fingers again.
And just like that, you die.”
― Ruth Ozeki, quote from A Tale for the Time Being
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