Harry Beckwith · 252 pages
Rating: (7.5K votes)
“Building your brand doesn’t take millions. It takes imagination.”
― Harry Beckwith, quote from Selling the Invisible: A Field Guide to Modern Marketing
“Product distinctions, the historic centerpiece of product marketing, exist only briefly—and in the prospects’ minds, often not at all.”
― Harry Beckwith, quote from Selling the Invisible: A Field Guide to Modern Marketing
“Every prospect hopes you will heed the old New England proverb: “Don’t talk unless you can improve the silence.”
― Harry Beckwith, quote from Selling the Invisible: A Field Guide to Modern Marketing
“Remember the Butterfly Effect. Tiny cause, huge effect. A”
― Harry Beckwith, quote from Selling the Invisible: A Field Guide to Modern Marketing
“When companies discuss their problems, they talk about themselves. It’s not ego at work. It’s just that people talk about what they know, and what people know is their company. But what people really need to know—what you really need to know—is your customers and prospects. Get out, climb out, have someone pull you out of the tunnel.”
― Harry Beckwith, quote from Selling the Invisible: A Field Guide to Modern Marketing
“Don’t charge by the hour. Charge by the years.”
― Harry Beckwith, quote from Selling the Invisible: A Field Guide to Modern Marketing
“There’s little point in killing an idea by saying it might fail. Any idea might fail. If you’re doing anything worthwhile at all, you’ll suffer a dozen failures. Start failing so you can start succeeding”
― Harry Beckwith, quote from Selling the Invisible: A Field Guide to Modern Marketing
“Write a mission statement, but keep it private.”
― Harry Beckwith, quote from Selling the Invisible: A Field Guide to Modern Marketing
Harry Beckwith
Born place: The United States
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“Conoce a tu enemigo y no te acerques a él”
― Paul Auster, quote from Timbuktu
“Thou didst love me before I loved thee,
an enemy, a sinner, a loathsome worm.”
― quote from The Valley of Vision: A Collection of Puritan Prayers and Devotions
“I promise I'll stay as safe as I can. And since Zay refuses to leave me alone, I figure if things get bad, I can always shove him into the line of fire while I run like hell.”
― Devon Monk, quote from Magic to the Bone
“On kolm põhilist keha: lihalik keha, milles hing saab õppida elu raskeid õppetunde, eeterlik ehk "magnetiline" keha, mille moodustab igaüks meist oma lõbu, ahnuse, tugevate kirgede ja teiste sarnaste asjadega. Kolmas keha on hingekeha, "surematu hing". See on meie lamaistlik usk ja kindlasti mitte ortodokssete budistide usk.”
― quote from The Third Eye
“The fact is, I can’t put together the sort of feelings that I get when I’m having a dirty big wank together with the kind of feelings I get when I’m having a nice friendly chat with someone. It just doesn’t work.”
― Melvin Burgess, quote from Doing It
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