Harry Beckwith · 252 pages
Rating: (7.5K votes)
“Building your brand doesn’t take millions. It takes imagination.”
― Harry Beckwith, quote from Selling the Invisible: A Field Guide to Modern Marketing
“Product distinctions, the historic centerpiece of product marketing, exist only briefly—and in the prospects’ minds, often not at all.”
― Harry Beckwith, quote from Selling the Invisible: A Field Guide to Modern Marketing
“Every prospect hopes you will heed the old New England proverb: “Don’t talk unless you can improve the silence.”
― Harry Beckwith, quote from Selling the Invisible: A Field Guide to Modern Marketing
“Remember the Butterfly Effect. Tiny cause, huge effect. A”
― Harry Beckwith, quote from Selling the Invisible: A Field Guide to Modern Marketing
“When companies discuss their problems, they talk about themselves. It’s not ego at work. It’s just that people talk about what they know, and what people know is their company. But what people really need to know—what you really need to know—is your customers and prospects. Get out, climb out, have someone pull you out of the tunnel.”
― Harry Beckwith, quote from Selling the Invisible: A Field Guide to Modern Marketing
“Don’t charge by the hour. Charge by the years.”
― Harry Beckwith, quote from Selling the Invisible: A Field Guide to Modern Marketing
“There’s little point in killing an idea by saying it might fail. Any idea might fail. If you’re doing anything worthwhile at all, you’ll suffer a dozen failures. Start failing so you can start succeeding”
― Harry Beckwith, quote from Selling the Invisible: A Field Guide to Modern Marketing
“Write a mission statement, but keep it private.”
― Harry Beckwith, quote from Selling the Invisible: A Field Guide to Modern Marketing
Harry Beckwith
Born place: The United States
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“He was finding it ruinously expensive to be rich.”
― Robert A. Heinlein, quote from Citizen of the Galaxy
“Generally the risks were taken, for, on the whole, it is better to be a little over-bold than a little over-cautious, while always there was a something inside urging you to do it just because there was a certain risk, and you hardly liked not to do it. It is so easy to be afraid of being afraid!”
― quote from The Worst Journey in the World
“The Samaritan woman grasped what He said with fervor that came from an awareness of her real need. The transaction was fascinating. She has come with a buket. He sent her back with a spring of living water. She had come as a reject. He sent her back being accepted by God Himself. She came wounded. He sent her back whole. She came laden with questions. He sent her back as a source for answers. She came living a life of quiet desperation. She ran back overflowing with hope. The disciples missed it all. It was lunchtime for them.”
― Ravi Zacharias, quote from Jesus Among Other Gods: The Absolute Claims of the Christian Message
“If you were walking across a plain, had an honest intention of walking on, and yet kept regressing, then it would be a desperate matter; but since you are scrambling up a cliff, about as steep as you yourself are if seen from below, the regression can only be caused by the nature of the ground, and you must not despair.”
― Franz Kafka, quote from Blue Octavo Notebooks
“Then, after all the excitement, I shall experience a certain satiation of suffering--perhaps on the mountain pass to a kind of happiness which it is too early for me to know (I know only that when I reach it, it will be with pen in hand).”
― Vladimir Nabokov, quote from The Gift
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