Harry Beckwith · 252 pages
Rating: (7.5K votes)
“Building your brand doesn’t take millions. It takes imagination.”
― Harry Beckwith, quote from Selling the Invisible: A Field Guide to Modern Marketing
“Product distinctions, the historic centerpiece of product marketing, exist only briefly—and in the prospects’ minds, often not at all.”
― Harry Beckwith, quote from Selling the Invisible: A Field Guide to Modern Marketing
“Every prospect hopes you will heed the old New England proverb: “Don’t talk unless you can improve the silence.”
― Harry Beckwith, quote from Selling the Invisible: A Field Guide to Modern Marketing
“Remember the Butterfly Effect. Tiny cause, huge effect. A”
― Harry Beckwith, quote from Selling the Invisible: A Field Guide to Modern Marketing
“When companies discuss their problems, they talk about themselves. It’s not ego at work. It’s just that people talk about what they know, and what people know is their company. But what people really need to know—what you really need to know—is your customers and prospects. Get out, climb out, have someone pull you out of the tunnel.”
― Harry Beckwith, quote from Selling the Invisible: A Field Guide to Modern Marketing
“Don’t charge by the hour. Charge by the years.”
― Harry Beckwith, quote from Selling the Invisible: A Field Guide to Modern Marketing
“There’s little point in killing an idea by saying it might fail. Any idea might fail. If you’re doing anything worthwhile at all, you’ll suffer a dozen failures. Start failing so you can start succeeding”
― Harry Beckwith, quote from Selling the Invisible: A Field Guide to Modern Marketing
“Write a mission statement, but keep it private.”
― Harry Beckwith, quote from Selling the Invisible: A Field Guide to Modern Marketing
Harry Beckwith
Born place: The United States
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“A cavalryman's horse should be smarter than he is. But the horse must never be allowed to know this.”
― Steven Pressfield, quote from The Virtues of War: A Novel of Alexander the Great
“Los olores, la luz el espacio y todas las huellas que las personas han ido dejando en un sitio a lo largo de los años, el sitio en el que ellos crecieron. En cada visita, Wolf busca conscientemente esas huellas. Él lo llama nostalgia, Kris lo llama frustración.”
― Zoran Drvenkar, quote from Sorry
“It’s not the most uncommon thing in the world. I keep a journal, you know.” Kate looked up. “You do? I never knew that.” “For years and years.” He moved another stack of muffin tins to the sink. She watched as he cleaned one, scraping crust from its edges. “Why? If you don’t mind my asking,” she said. He paused in his scrubbing. “I mean, are you going to do anything with them? Do you love writing?” He looked over his shoulder at her. “It’s not a matter of loving writing. It’s something I need to do. It helps me vent and figure things out. I don’t have to think about anyone else’s feelings or judgments. It’s the one place I really get to have my say.” “Why not just call a friend?” He gave her a wry smile that suggested she’d missed the point in some important way. “ ‘The unexamined life’ and all that, m’dear.” They sat in silence while he drained the sink. “Besides. Who wants to hear all that? Really.”
― Nichole Bernier, quote from The Unfinished Journals of Elizabeth D
“Good kitty"
"Why do you encourage them?"
"They're good kitties."
"They're your minions."
"Everyone needs a minion or two"
"You won't be so pleased when you find me ground up in their food bowl one day.”
― Abigail Roux, quote from Stars & Stripes
“A pale blob appeared on the other side of the glass. Evrial yelped and jumped backward faster than a dog bit by a snake. Her calf caught on the edge of the bed, and she tumbled onto it.
“Good timing,” Amaranthe said.
“What?” Bewildered, Evrial stared at the porthole. Only on the second long look did she recognize the pale blob. It was Sicarius’s face—upside down. Amaranthe pointed to the porthole frame and mouthed something. Sicarius's head rose out of sight. Evrial rolled off the bed, embarrassed by her startled—and ungraceful—stumble.
“I hope you don’t mind,” Amaranthe said, “but I’ll have to let Maldynado know.”
“What?”“
That you are capable of shrieking.”
― Lindsay Buroker, quote from Beneath the Surface
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