Harry Beckwith · 252 pages
Rating: (7.5K votes)
“Building your brand doesn’t take millions. It takes imagination.”
― Harry Beckwith, quote from Selling the Invisible: A Field Guide to Modern Marketing
“Product distinctions, the historic centerpiece of product marketing, exist only briefly—and in the prospects’ minds, often not at all.”
― Harry Beckwith, quote from Selling the Invisible: A Field Guide to Modern Marketing
“Every prospect hopes you will heed the old New England proverb: “Don’t talk unless you can improve the silence.”
― Harry Beckwith, quote from Selling the Invisible: A Field Guide to Modern Marketing
“Remember the Butterfly Effect. Tiny cause, huge effect. A”
― Harry Beckwith, quote from Selling the Invisible: A Field Guide to Modern Marketing
“When companies discuss their problems, they talk about themselves. It’s not ego at work. It’s just that people talk about what they know, and what people know is their company. But what people really need to know—what you really need to know—is your customers and prospects. Get out, climb out, have someone pull you out of the tunnel.”
― Harry Beckwith, quote from Selling the Invisible: A Field Guide to Modern Marketing
“Don’t charge by the hour. Charge by the years.”
― Harry Beckwith, quote from Selling the Invisible: A Field Guide to Modern Marketing
“There’s little point in killing an idea by saying it might fail. Any idea might fail. If you’re doing anything worthwhile at all, you’ll suffer a dozen failures. Start failing so you can start succeeding”
― Harry Beckwith, quote from Selling the Invisible: A Field Guide to Modern Marketing
“Write a mission statement, but keep it private.”
― Harry Beckwith, quote from Selling the Invisible: A Field Guide to Modern Marketing
Harry Beckwith
Born place: The United States
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“Той харесва това, което прави. Използването на острие е нещо лично. То е гневна постъпка, но също така е акт на удоволствие. Като да убиеш любовница. Единственото по-интимно е да убиваш с голи ръце. С острие убиваш непознатата, която обичаш. Това е знак на уважение, благодарност за смъртта, с която те дарява. - Обгръщам кървавата стая с жест. - Пускането на кръв може да бъде интимно или лично. Кръвта е живот. Режеш непознатата, която обичаш, за да си близо до кръвта, когато започне да тече. Кръвта също така е пътека към смъртта. Източваме кръвта на прасетата по сравнително същия начин. Въпросът е как ги приема той? Като прасета или любовници? Дали са нищо за него, или са всичко?”
― Cody McFadyen, quote from The Face of Death
“I... I think I broke his jaw. And bit his finger off."
"You bit his finger?"
"I bit his finger off.”
― Derek Landy, quote from Demon Road
“managed to keep your dick in your pants for another couple of weeks”
― Angela Marsons, quote from Silent Scream
“it struck me as an operational way to define free will, in a way that allowed you to reconcile free will with determinism. The system is deterministic, but you can’t say what it’s going to do next.”
― James Gleick, quote from Chaos: Making a New Science
“Holly had taken to calling us the rainbow coalition team, since we had one white female, and males of the Black, Asian, and Other categories. All we needed was a lesbian and a guy in a wheelchair and we were ready to salve even the biggest liberal's angst.”
― Larry Correia, quote from Monster Hunter International
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