Harry Beckwith · 252 pages
Rating: (7.5K votes)
“Building your brand doesn’t take millions. It takes imagination.”
― Harry Beckwith, quote from Selling the Invisible: A Field Guide to Modern Marketing
“Product distinctions, the historic centerpiece of product marketing, exist only briefly—and in the prospects’ minds, often not at all.”
― Harry Beckwith, quote from Selling the Invisible: A Field Guide to Modern Marketing
“Every prospect hopes you will heed the old New England proverb: “Don’t talk unless you can improve the silence.”
― Harry Beckwith, quote from Selling the Invisible: A Field Guide to Modern Marketing
“Remember the Butterfly Effect. Tiny cause, huge effect. A”
― Harry Beckwith, quote from Selling the Invisible: A Field Guide to Modern Marketing
“When companies discuss their problems, they talk about themselves. It’s not ego at work. It’s just that people talk about what they know, and what people know is their company. But what people really need to know—what you really need to know—is your customers and prospects. Get out, climb out, have someone pull you out of the tunnel.”
― Harry Beckwith, quote from Selling the Invisible: A Field Guide to Modern Marketing
“Don’t charge by the hour. Charge by the years.”
― Harry Beckwith, quote from Selling the Invisible: A Field Guide to Modern Marketing
“There’s little point in killing an idea by saying it might fail. Any idea might fail. If you’re doing anything worthwhile at all, you’ll suffer a dozen failures. Start failing so you can start succeeding”
― Harry Beckwith, quote from Selling the Invisible: A Field Guide to Modern Marketing
“Write a mission statement, but keep it private.”
― Harry Beckwith, quote from Selling the Invisible: A Field Guide to Modern Marketing
Harry Beckwith
Born place: The United States
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“her skin nearly transparent, as if her body was halfway to heaven already, with only her fierce, eaglelike gaze left behind.”
― Jennifer Bernard, quote from The Fireman Who Loved Me
“When a world of men
Could not prevail with all their oratory,
Yet hath a woman's kindness overrul'd;”
― William Shakespeare, quote from Henry VI, Part 1
“Tyler?” Brayden asked, and Tyler shook his head to clear thoughts that were going way too fast for him. “Sorry, yes, we’ll just deal with my issues now,” Tyler finally answered. “But, whatever it is that’s bothering you, I hope you know I’ll help if you need it.” “I don’t know if I like this new caring-brother thing you’re doing.” “Hey, I’ve always been caring, just a bit of an ass at times.” “At times?” Brayden smiled.”
― Carrie Ann Ryan, quote from Finding Abigail
“We all know about Katie’s dead”
― quote from Breathless
“The doors of decision are one-way only. You can never go back. I’ll never be the same person again.”
― Ronald H. Balson, quote from Once We Were Brothers
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