Harry Beckwith · 252 pages
Rating: (7.5K votes)
“Building your brand doesn’t take millions. It takes imagination.”
― Harry Beckwith, quote from Selling the Invisible: A Field Guide to Modern Marketing
“Product distinctions, the historic centerpiece of product marketing, exist only briefly—and in the prospects’ minds, often not at all.”
― Harry Beckwith, quote from Selling the Invisible: A Field Guide to Modern Marketing
“Every prospect hopes you will heed the old New England proverb: “Don’t talk unless you can improve the silence.”
― Harry Beckwith, quote from Selling the Invisible: A Field Guide to Modern Marketing
“Remember the Butterfly Effect. Tiny cause, huge effect. A”
― Harry Beckwith, quote from Selling the Invisible: A Field Guide to Modern Marketing
“When companies discuss their problems, they talk about themselves. It’s not ego at work. It’s just that people talk about what they know, and what people know is their company. But what people really need to know—what you really need to know—is your customers and prospects. Get out, climb out, have someone pull you out of the tunnel.”
― Harry Beckwith, quote from Selling the Invisible: A Field Guide to Modern Marketing
“Don’t charge by the hour. Charge by the years.”
― Harry Beckwith, quote from Selling the Invisible: A Field Guide to Modern Marketing
“There’s little point in killing an idea by saying it might fail. Any idea might fail. If you’re doing anything worthwhile at all, you’ll suffer a dozen failures. Start failing so you can start succeeding”
― Harry Beckwith, quote from Selling the Invisible: A Field Guide to Modern Marketing
“Write a mission statement, but keep it private.”
― Harry Beckwith, quote from Selling the Invisible: A Field Guide to Modern Marketing
Harry Beckwith
Born place: The United States
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“came out to this site and do you know what I heard?” There was a brief silence and then a loud, squeaky fart. Sabrina turned and saw Puck fall over with laughter. For once, one of his childish pranks was well timed.”
― Michael Buckley, quote from The Problem Child
“Nothing on this planet can compare with a woman’s love—it is kind and compassionate, patient and nurturing, generous and sweet and unconditional. Pure. If you are her man, she will walk on water and through a mountain for you, too, no matter how you’ve acted out, no matter what crazy thing you’ve done, no matter the time or demand. If you are her man, she will talk to you until there just aren’t any more words left to say, encourage you when you’re at rock bottom and think there just isn’t any way out, hold you in her arms when you’re sick, and laugh with you when you’re up. And if you’re her man and that woman loves you—I mean really loves you?—she will shine you up when you’re dusty, encourage you when you’re down, defend you even when she’s not so sure you were right, and hang on your every word, even when you’re not saying anything worth listening to. And no matter what you do, no matter how many times her friends say you’re no good, no matter how many times you slam the door on the relationship, she will give you her very best and then some, and keep right on trying to win over your heart, even when you act like everything she’s done to convince you she’s The One just isn’t good enough.
That’s a woman’s love—it stands the test of time, logic, and all circumstance. ”
― Steve Harvey, quote from Act Like a Lady, Think Like a Man: What Men Really Think About Love, Relationships, Intimacy, and Commitment
“No wonder there are so many people with eating disorders.It’s like this diet plan is being administered by the Gestapo.”
― Helen Argiro, quote from Tales of Sex & Suburban Lunacy
“The people who lead us are of us. We put them in office and we can take them out. America proves that the people can govern themselves.”
― Keith Ellison, quote from My Country 'Tis of Thee
“Screw this love shit. I’m done. Love isn’t a cure-all. It’s a fucking disease.”
― Cheryl McIntyre, quote from Long After
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