Harry Beckwith · 252 pages
Rating: (7.5K votes)
“Building your brand doesn’t take millions. It takes imagination.”
― Harry Beckwith, quote from Selling the Invisible: A Field Guide to Modern Marketing
“Product distinctions, the historic centerpiece of product marketing, exist only briefly—and in the prospects’ minds, often not at all.”
― Harry Beckwith, quote from Selling the Invisible: A Field Guide to Modern Marketing
“Every prospect hopes you will heed the old New England proverb: “Don’t talk unless you can improve the silence.”
― Harry Beckwith, quote from Selling the Invisible: A Field Guide to Modern Marketing
“Remember the Butterfly Effect. Tiny cause, huge effect. A”
― Harry Beckwith, quote from Selling the Invisible: A Field Guide to Modern Marketing
“When companies discuss their problems, they talk about themselves. It’s not ego at work. It’s just that people talk about what they know, and what people know is their company. But what people really need to know—what you really need to know—is your customers and prospects. Get out, climb out, have someone pull you out of the tunnel.”
― Harry Beckwith, quote from Selling the Invisible: A Field Guide to Modern Marketing
“Don’t charge by the hour. Charge by the years.”
― Harry Beckwith, quote from Selling the Invisible: A Field Guide to Modern Marketing
“There’s little point in killing an idea by saying it might fail. Any idea might fail. If you’re doing anything worthwhile at all, you’ll suffer a dozen failures. Start failing so you can start succeeding”
― Harry Beckwith, quote from Selling the Invisible: A Field Guide to Modern Marketing
“Write a mission statement, but keep it private.”
― Harry Beckwith, quote from Selling the Invisible: A Field Guide to Modern Marketing
Harry Beckwith
Born place: The United States
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“Pervitin became a symptom of the developing performance society. Boxed chocolates spiked with methamphetamine were even put on the market. A good 14 milligrams of methamphetamine was included in each individual portion—almost five times the amount in a Pervitin pill. “Hildebrand chocolates are always a delight” was the slogan of this potent confectionery. The recommendation was to eat between three and nine of these, with the indication that they were, unlike caffeine, perfectly safe.”
― quote from Blitzed: Drugs in Nazi Germany
“This world is for those who are born to conquer it, Not for those who dream that are able to conquer it, even if they're right.”
― Fernando Pessoa, quote from Poems of Fernando Pessoa
“Frankly, I had no idea how anyone knew if they were in love in the first place. Was there ever a single thread a person could pick out from the knot and say “Yes—I am in love—here’s the proof!” or was it always caught up in a wretched tangle of ifs and buts and maybes?”
― Margaret Rogerson, quote from An Enchantment of Ravens
“We still believe that to be considered successful, by our peers and by ourselves, we need material badges of success—and that still means a lot of stuff. The”
― James Wallman, quote from Stuffocation: Living More with Less
“But if she has to try too hard, perhaps its the universe's way of telling her this isn't to be. She doesn't believe in God, but she believes in a natural order, a higher directive, to be gleaned and mulled and acted upon.”
― Mira T. Lee, quote from Everything Here Is Beautiful
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