Harry Beckwith · 252 pages
Rating: (7.5K votes)
“Building your brand doesn’t take millions. It takes imagination.”
― Harry Beckwith, quote from Selling the Invisible: A Field Guide to Modern Marketing
“Product distinctions, the historic centerpiece of product marketing, exist only briefly—and in the prospects’ minds, often not at all.”
― Harry Beckwith, quote from Selling the Invisible: A Field Guide to Modern Marketing
“Every prospect hopes you will heed the old New England proverb: “Don’t talk unless you can improve the silence.”
― Harry Beckwith, quote from Selling the Invisible: A Field Guide to Modern Marketing
“Remember the Butterfly Effect. Tiny cause, huge effect. A”
― Harry Beckwith, quote from Selling the Invisible: A Field Guide to Modern Marketing
“When companies discuss their problems, they talk about themselves. It’s not ego at work. It’s just that people talk about what they know, and what people know is their company. But what people really need to know—what you really need to know—is your customers and prospects. Get out, climb out, have someone pull you out of the tunnel.”
― Harry Beckwith, quote from Selling the Invisible: A Field Guide to Modern Marketing
“Don’t charge by the hour. Charge by the years.”
― Harry Beckwith, quote from Selling the Invisible: A Field Guide to Modern Marketing
“There’s little point in killing an idea by saying it might fail. Any idea might fail. If you’re doing anything worthwhile at all, you’ll suffer a dozen failures. Start failing so you can start succeeding”
― Harry Beckwith, quote from Selling the Invisible: A Field Guide to Modern Marketing
“Write a mission statement, but keep it private.”
― Harry Beckwith, quote from Selling the Invisible: A Field Guide to Modern Marketing
Harry Beckwith
Born place: The United States
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“My boy probably got confused because he thought he was communicating with God when he was really chopping it up with the devil. That’s an easy mistake to make because the DEVIL is the one who makes the most noise. God doesn’t make a big fuss—if anything, he damn near whispers. You either listen or you don’t.”
― quote from Black Privilege: Opportunity Comes to Those Who Create It
“Then he smiled at me and for that moment, and just that moment, I forgave him everything—everything—because now I knew what joy looked like and I was part of it. It”
― Ben Aaronovitch, quote from The Hanging Tree
“You’ve been through a lot, but you without your emotions, isn’t you. Those feelings make you who you are. Why you love so passionately, protect your loved ones so fiercely, and act like a stubborn mule. It’s why people are drawn to you, even against their will.”
― Stacey Marie Brown, quote from Dwellers of Darkness
“sipping wine or preparing food. The whole time their baby alone in the garden. I followed her when Chris played golf. It broke my heart how she neglected Ben. She was always more interested in her photography than she was in her baby. I waited for her to return that night. I couldn’t understand why they were so late getting back. Didn’t she realise the”
― Lynda Renham, quote from Remember Me
“This book is divided into chapters, though not in the traditional chapter division of subject matters. This is because this book also serves as a photojournal of moments from Sadie's first few months of life documented here in dated photos. Thus subsequent chapters after the first are divided into chapters by the date of the photos taken - mostly weekly every seven days on the weekly anniversary (Tuesday) of her birth. Another reason that I have done this is because training a GSD puppy from the age of 4 weeks 5 days entirely on my own has been a “sink or swim” type of learning experience for me, and I would like you to experience with me the raising of Sadie (and the learning/realization of things as I learned/realized them) here in this photojournal if at all possible.”
― Yohai Reuben, quote from Sadie the German Shepherd Dog Puppy: How to House-Train your GSD without a Crate
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