Harry Beckwith · 252 pages
Rating: (7.5K votes)
“Building your brand doesn’t take millions. It takes imagination.”
― Harry Beckwith, quote from Selling the Invisible: A Field Guide to Modern Marketing
“Product distinctions, the historic centerpiece of product marketing, exist only briefly—and in the prospects’ minds, often not at all.”
― Harry Beckwith, quote from Selling the Invisible: A Field Guide to Modern Marketing
“Every prospect hopes you will heed the old New England proverb: “Don’t talk unless you can improve the silence.”
― Harry Beckwith, quote from Selling the Invisible: A Field Guide to Modern Marketing
“Remember the Butterfly Effect. Tiny cause, huge effect. A”
― Harry Beckwith, quote from Selling the Invisible: A Field Guide to Modern Marketing
“When companies discuss their problems, they talk about themselves. It’s not ego at work. It’s just that people talk about what they know, and what people know is their company. But what people really need to know—what you really need to know—is your customers and prospects. Get out, climb out, have someone pull you out of the tunnel.”
― Harry Beckwith, quote from Selling the Invisible: A Field Guide to Modern Marketing
“Don’t charge by the hour. Charge by the years.”
― Harry Beckwith, quote from Selling the Invisible: A Field Guide to Modern Marketing
“There’s little point in killing an idea by saying it might fail. Any idea might fail. If you’re doing anything worthwhile at all, you’ll suffer a dozen failures. Start failing so you can start succeeding”
― Harry Beckwith, quote from Selling the Invisible: A Field Guide to Modern Marketing
“Write a mission statement, but keep it private.”
― Harry Beckwith, quote from Selling the Invisible: A Field Guide to Modern Marketing
Harry Beckwith
Born place: The United States
See more on GoodReads
“Not to sleep during the night means to be aware every moment of your abnormality, and therefore I wait impatiently for morning and daylight, when I have the right not to sleep.”
― Anton Chekhov, quote from Selected Stories of Anton Chekhov
“Why have the Soviets stood aside and allowed us to settle Berlin, Vietnam and the Middle East? One, because the United States is big, mean and tough as hell and they know it. Two, the obsession with peace in the USSR. Twenty million Russian people were killed during World War II. We must have the fear elements working, but also the hope element.”
― Bob Woodward, quote from The Final Days
“So as a seventh grader, no, you weren't friends with people you didn't like. But sometimes you also weren't friends with people you did like, which was complicated, and which didn't make any sense if you tried to explain it. Sometimes things just changed. That's where the sadness came in.”
― Lauren Myracle, quote from Thirteen
“He said that it was not his job to ensure that his soldiers died for their country. It was his job to make sure the other poor bastards died for theirs. Understand?”
― Frederick Forsyth, quote from The Fist of God
“I love you. And if I have to let you go to make you happy, I'll do it.”
― Kristin Hannah, quote from On Mystic Lake
Crescendo
Brisingr
The English Patient
Obsidian
Midnight's Children
The Complete MausBookQuoters is a community of passionate readers who enjoy sharing the most meaningful, memorable and interesting quotes from great books. As the world communicates more and more via texts, memes and sound bytes, short but profound quotes from books have become more relevant and important. For some of us a quote becomes a mantra, a goal or a philosophy by which we live. For all of us, quotes are a great way to remember a book and to carry with us the author’s best ideas.
We thoughtfully gather quotes from our favorite books, both classic and current, and choose the ones that are most thought-provoking. Each quote represents a book that is interesting, well written and has potential to enhance the reader’s life. We also accept submissions from our visitors and will select the quotes we feel are most appealing to the BookQuoters community.
Founded in 2023, BookQuoters has quickly become a large and vibrant community of people who share an affinity for books. Books are seen by some as a throwback to a previous world; conversely, gleaning the main ideas of a book via a quote or a quick summary is typical of the Information Age but is a habit disdained by some diehard readers. We feel that we have the best of both worlds at BookQuoters; we read books cover-to-cover but offer you some of the highlights. We hope you’ll join us.
