Harry Beckwith · 252 pages
Rating: (7.5K votes)
“Building your brand doesn’t take millions. It takes imagination.”
― Harry Beckwith, quote from Selling the Invisible: A Field Guide to Modern Marketing
“Product distinctions, the historic centerpiece of product marketing, exist only briefly—and in the prospects’ minds, often not at all.”
― Harry Beckwith, quote from Selling the Invisible: A Field Guide to Modern Marketing
“Every prospect hopes you will heed the old New England proverb: “Don’t talk unless you can improve the silence.”
― Harry Beckwith, quote from Selling the Invisible: A Field Guide to Modern Marketing
“Remember the Butterfly Effect. Tiny cause, huge effect. A”
― Harry Beckwith, quote from Selling the Invisible: A Field Guide to Modern Marketing
“When companies discuss their problems, they talk about themselves. It’s not ego at work. It’s just that people talk about what they know, and what people know is their company. But what people really need to know—what you really need to know—is your customers and prospects. Get out, climb out, have someone pull you out of the tunnel.”
― Harry Beckwith, quote from Selling the Invisible: A Field Guide to Modern Marketing
“Don’t charge by the hour. Charge by the years.”
― Harry Beckwith, quote from Selling the Invisible: A Field Guide to Modern Marketing
“There’s little point in killing an idea by saying it might fail. Any idea might fail. If you’re doing anything worthwhile at all, you’ll suffer a dozen failures. Start failing so you can start succeeding”
― Harry Beckwith, quote from Selling the Invisible: A Field Guide to Modern Marketing
“Write a mission statement, but keep it private.”
― Harry Beckwith, quote from Selling the Invisible: A Field Guide to Modern Marketing
Harry Beckwith
Born place: The United States
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“Where are you from, Mr. Pendergast? Can't quite place the accent.”
“New Orleans.”
“What a coincidence! I went there for Mardi Gras once."
“How nice for you. I myself have never attended.”
Ludwig paused, the smile frozen on his face, wondering how to steer the conversation onto a more pertinent topic.”
― Douglas Preston, quote from Still Life With Crows
“It’s like I’ve struck a blow for dweebs everywhere, or something.”
― Meg Cabot, quote from Princess in the Spotlight
“Pretend it doesn't hurt, and hope like hell that one day it doesn't anymore.”
― C.C. Hunter, quote from Taken at Dusk
“Most people, if they were generous, were so because they thought life was short and that one must make the most of it. Sid Baxter was generous because he knew that life was long. It went on and on even when you had no use for it anymore. It was happiness, not life, that was short, and when it visited - in the form of a fine evening spent talking with a friend - he honoured it.”
― Jennifer Donnelly, quote from The Winter Rose
“I will love you always. When this red hair is white, I will still love you. When the smooth softness of youth is replaced by the delicate softness of age, I will still want to touch your skin. When your face is full of the lines of every smile you have ever smiled, of every surprise I have seen flash through your eyes, when every tear you have ever cried has left its mark upon your face,I will treasure you all the more, because I was there to see it all. I will share your life with you, Meredith, and I will love you until the last breath leaves your body or mine.”
― Laurell K. Hamilton, quote from A Lick of Frost
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