Harry Beckwith · 252 pages
Rating: (7.5K votes)
“Building your brand doesn’t take millions. It takes imagination.”
― Harry Beckwith, quote from Selling the Invisible: A Field Guide to Modern Marketing
“Product distinctions, the historic centerpiece of product marketing, exist only briefly—and in the prospects’ minds, often not at all.”
― Harry Beckwith, quote from Selling the Invisible: A Field Guide to Modern Marketing
“Every prospect hopes you will heed the old New England proverb: “Don’t talk unless you can improve the silence.”
― Harry Beckwith, quote from Selling the Invisible: A Field Guide to Modern Marketing
“Remember the Butterfly Effect. Tiny cause, huge effect. A”
― Harry Beckwith, quote from Selling the Invisible: A Field Guide to Modern Marketing
“When companies discuss their problems, they talk about themselves. It’s not ego at work. It’s just that people talk about what they know, and what people know is their company. But what people really need to know—what you really need to know—is your customers and prospects. Get out, climb out, have someone pull you out of the tunnel.”
― Harry Beckwith, quote from Selling the Invisible: A Field Guide to Modern Marketing
“Don’t charge by the hour. Charge by the years.”
― Harry Beckwith, quote from Selling the Invisible: A Field Guide to Modern Marketing
“There’s little point in killing an idea by saying it might fail. Any idea might fail. If you’re doing anything worthwhile at all, you’ll suffer a dozen failures. Start failing so you can start succeeding”
― Harry Beckwith, quote from Selling the Invisible: A Field Guide to Modern Marketing
“Write a mission statement, but keep it private.”
― Harry Beckwith, quote from Selling the Invisible: A Field Guide to Modern Marketing
Harry Beckwith
Born place: The United States
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“Getting to the top is optional. Getting down is mandatory.”
― Ed Viesturs, quote from No Shortcuts to the Top: Climbing the World's 14 Highest Peaks
“Why do you think they don’t like me? They hired me for God’s sake. It’s not like there was any mystery about my history.”
“I heard you used iambic pentameter once when you should have used a catalexis.”
“Huh?”
“Believe me, whatever the reason is, it will make as much sense.”
Swift thought this over. Max was probably right, but it was still a weird, unhappy feeling. His mouth curved. “Do you really know what catalexis is?”
“Not a clue. I heard you mention it once. It stuck in my memory because it sounds like a cross between a Cadillac and a Lexus.”
― Josh Lanyon, quote from Come Unto These Yellow Sands
“I hope this letter reaches you (Osama) anyway. I hope it finds you before the Americans do otherwise I'm going to wish I hadn't bothered aren't I?”
― Chris Cleave, quote from Incendiary
“sont inséparables) comme étant « la science des lois de la pensée, autrement dit, la méthode de la raison » et la dialectique (dérivant de διαλεγεσϑαι : « converser » car toute conversation communique des faits ou des opinions, c.-à-d. est historique ou délibérative) comme étant « l’art de la controverse » (dans le sens moderne du terme). Il est donc évident que la logique traite des a priori, séparables en définitions empiriques, c.-à-d. les lois de la pensée, les processus de la raison (le λογος),”
― Arthur Schopenhauer, quote from The Art of Always Being Right
“They are the eyes of a poet, or painter—an artist, a tortured soul.”
― Morgan Rice, quote from Arena One: Slaverunners
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