Harry Beckwith · 252 pages
Rating: (7.5K votes)
“Building your brand doesn’t take millions. It takes imagination.”
― Harry Beckwith, quote from Selling the Invisible: A Field Guide to Modern Marketing
“Product distinctions, the historic centerpiece of product marketing, exist only briefly—and in the prospects’ minds, often not at all.”
― Harry Beckwith, quote from Selling the Invisible: A Field Guide to Modern Marketing
“Every prospect hopes you will heed the old New England proverb: “Don’t talk unless you can improve the silence.”
― Harry Beckwith, quote from Selling the Invisible: A Field Guide to Modern Marketing
“Remember the Butterfly Effect. Tiny cause, huge effect. A”
― Harry Beckwith, quote from Selling the Invisible: A Field Guide to Modern Marketing
“When companies discuss their problems, they talk about themselves. It’s not ego at work. It’s just that people talk about what they know, and what people know is their company. But what people really need to know—what you really need to know—is your customers and prospects. Get out, climb out, have someone pull you out of the tunnel.”
― Harry Beckwith, quote from Selling the Invisible: A Field Guide to Modern Marketing
“Don’t charge by the hour. Charge by the years.”
― Harry Beckwith, quote from Selling the Invisible: A Field Guide to Modern Marketing
“There’s little point in killing an idea by saying it might fail. Any idea might fail. If you’re doing anything worthwhile at all, you’ll suffer a dozen failures. Start failing so you can start succeeding”
― Harry Beckwith, quote from Selling the Invisible: A Field Guide to Modern Marketing
“Write a mission statement, but keep it private.”
― Harry Beckwith, quote from Selling the Invisible: A Field Guide to Modern Marketing
Harry Beckwith
Born place: The United States
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“يا لمرارة الافتراق ببطء عن الأحباء! من الأفضل الانقطاع عنهم مرّةً واحدة، والعودة إلى الوحدة.”
― Nikos Kazantzakis, quote from Zorba the Greek
“Oni su se udruživali i, izdvojeni od ostalih, živeli povučenim i usamljenim životom, koga su uredili s najvećom pažnjom... Mučno je sećati se kako je građanin izbegavao građanina, kako se među susedima jedva ko nalazio da prema drugome pokaže saosećanje, i kako se razdvojeni srodnici nikad ne sretahu. Ucveljenost je tako duboko prodrla u ljudske duše da je u tom užasu brat napuštao brata, a žena muža, dok očevi i majke, kao da su stranci, nezbrinutom ostavljahu decu njihovoj sudbini... Na vrhuncu zlopaćenja i ispaštanja našeg grada, ranjivi autoritet ljudskog i božanskog zakona beše zloupotrebljavan i gotovo se sasvim raspao, jer oni koji su trebali da ga primenjuju i sami behu mrtvi ili bolesni. Stoga je svaki čovek bio slobodan da čini što je u sopstvenim očima nalazio da je pravo...”
― Giovanni Boccaccio, quote from The Decameron
“Despereaux," she whispered.
And then she shouted it, "Despereaux!"
Reader, nothing is sweeter in this sad world than the sound of someone you love calling your name.
Nothing.”
― Kate DiCamillo, quote from The Tale of Despereaux
“They felt kind of like dolls, with Ali arranging their every move.”
― Sara Shepard, quote from Pretty Little Liars
“You don’t think – not possibly – not as a mere hundredth chance – there might be things that are real though we can’t see them? … If there are souls, could there not be soul-houses?”
― C.S. Lewis, quote from Till We Have Faces
Darconville’s Cat
Pages for You
Incandescent
All My Puny Sorrows
Aflame
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