Harry Beckwith · 252 pages
Rating: (7.5K votes)
“Building your brand doesn’t take millions. It takes imagination.”
― Harry Beckwith, quote from Selling the Invisible: A Field Guide to Modern Marketing
“Product distinctions, the historic centerpiece of product marketing, exist only briefly—and in the prospects’ minds, often not at all.”
― Harry Beckwith, quote from Selling the Invisible: A Field Guide to Modern Marketing
“Every prospect hopes you will heed the old New England proverb: “Don’t talk unless you can improve the silence.”
― Harry Beckwith, quote from Selling the Invisible: A Field Guide to Modern Marketing
“Remember the Butterfly Effect. Tiny cause, huge effect. A”
― Harry Beckwith, quote from Selling the Invisible: A Field Guide to Modern Marketing
“When companies discuss their problems, they talk about themselves. It’s not ego at work. It’s just that people talk about what they know, and what people know is their company. But what people really need to know—what you really need to know—is your customers and prospects. Get out, climb out, have someone pull you out of the tunnel.”
― Harry Beckwith, quote from Selling the Invisible: A Field Guide to Modern Marketing
“Don’t charge by the hour. Charge by the years.”
― Harry Beckwith, quote from Selling the Invisible: A Field Guide to Modern Marketing
“There’s little point in killing an idea by saying it might fail. Any idea might fail. If you’re doing anything worthwhile at all, you’ll suffer a dozen failures. Start failing so you can start succeeding”
― Harry Beckwith, quote from Selling the Invisible: A Field Guide to Modern Marketing
“Write a mission statement, but keep it private.”
― Harry Beckwith, quote from Selling the Invisible: A Field Guide to Modern Marketing
Harry Beckwith
Born place: The United States
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“Yes, forgetting can be a curse, especially as we age. But forgetting is also one of the more important things healthy brains do, almost as important as remembering. Think how quickly the sheer volume and multiplicity of sensory information we receive every waking minute would overwhelm our consciousness if we couldn’t quickly forget a great deal more of it than we remember.”
― Michael Pollan, quote from The Botany of Desire: A Plant's-Eye View of the World
“He had vented all his woes and now they might as well see the few rags that covered his body, after which they could carry him away.”
― Franz Kafka, quote from Amerika
“Where the veil broke, you could see silvery clouds on which tall angels might stand. Not cute little Christmas angels, but high, stern angels in white robes, whose faces were sad and serious from being near God all day and hearing His decisions about the world.”
― Cynthia Voigt, quote from Homecoming
“You understand,” Silas says quietly—the words are just for me, but I know Scarlett hears—“I’m . . . when I’m twenty-eight, Rosie. You know what this means. I’m dangerous, Rosie.”
“You plan on loving me when you’re twenty-eight?” I interrupt, uncertain if my question is serious or not.
Silas’s eyes widen in surprise. He turns to look out the taxi window for a moment, and when his eyes meet mine again, there’s a beautiful sincerity glistening in the gray-blue irises. “Rosie . . . I love you. Now, when I’m twenty-eight, when I’m thirty-five . . . I love you.”
I exhale. “Okay, then.”
“But I’m—”
I put a finger against his soft, bow-shaped lips. “Okay, then.”
― Jackson Pearce, quote from Sisters Red
“It's a sword, not a fairy wand, you know.”
― John Flanagan, quote from The Outcasts
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