Harry Beckwith · 252 pages
Rating: (7.5K votes)
“Building your brand doesn’t take millions. It takes imagination.”
― Harry Beckwith, quote from Selling the Invisible: A Field Guide to Modern Marketing
“Product distinctions, the historic centerpiece of product marketing, exist only briefly—and in the prospects’ minds, often not at all.”
― Harry Beckwith, quote from Selling the Invisible: A Field Guide to Modern Marketing
“Every prospect hopes you will heed the old New England proverb: “Don’t talk unless you can improve the silence.”
― Harry Beckwith, quote from Selling the Invisible: A Field Guide to Modern Marketing
“Remember the Butterfly Effect. Tiny cause, huge effect. A”
― Harry Beckwith, quote from Selling the Invisible: A Field Guide to Modern Marketing
“When companies discuss their problems, they talk about themselves. It’s not ego at work. It’s just that people talk about what they know, and what people know is their company. But what people really need to know—what you really need to know—is your customers and prospects. Get out, climb out, have someone pull you out of the tunnel.”
― Harry Beckwith, quote from Selling the Invisible: A Field Guide to Modern Marketing
“Don’t charge by the hour. Charge by the years.”
― Harry Beckwith, quote from Selling the Invisible: A Field Guide to Modern Marketing
“There’s little point in killing an idea by saying it might fail. Any idea might fail. If you’re doing anything worthwhile at all, you’ll suffer a dozen failures. Start failing so you can start succeeding”
― Harry Beckwith, quote from Selling the Invisible: A Field Guide to Modern Marketing
“Write a mission statement, but keep it private.”
― Harry Beckwith, quote from Selling the Invisible: A Field Guide to Modern Marketing
Harry Beckwith
Born place: The United States
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“In the quiet of the night,
Brooklyn baby tucked in tight.
Close your eyes, everything's all right.
Dreams will take you to the light.
Like a star, you're lovely and bright.
So sleep baby girl, sleep all night.”
― Lisa Schroeder, quote from Chasing Brooklyn
“What had been a shared moment was private now, and always would be. Even if he were to tell the story, it would be a tale told and not the thing itself. The difference between those two was the division between life and death: a lived moment and one entombed.”
― Daniel Abraham, quote from The King's Blood
“Britta wanted to try to turn a guard. Tamara thought it was idiotic.
“What are you going to do? Buy him beer and tell him about Kropotkin?”
I envisioned the conversation:
Vanguard: Wage Slave, are you aware that you are but a wire nail in the toolbox of capitalism?
Wage Slave: I thought I was a chisel.
Vanguard: No, the petit bourgeois are the chisels.
Wage Slave: What about a washer set? Can I be a washer set?
Vanguard: No, my ferret, run free! For I have unlocked your collar with knowledge!
Wage Slave: I want to be a chisel.
Vanguard pushes screaming ferret through hole in fence cut by the clippers of noblesse oblige.
“Well, maybe we could bribe him,” said Britta. Tamara laughed.
“With what? Health insurance?”
― Vanessa Veselka, quote from Zazen
“I am anything I wish to be. The world cannot choose for me. No, it is for me to choose what the world shall be.”
― Frances Hardinge, quote from The Lost Conspiracy
“Mr. Awkward rolls up between us, lights a cigarette, makes himself comfortable. It’s the same bastard who shows up after you’ve bumped uglies with a stranger.”
― Victoria Scott, quote from The Collector
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