Harry Beckwith · 252 pages
Rating: (7.5K votes)
“Building your brand doesn’t take millions. It takes imagination.”
― Harry Beckwith, quote from Selling the Invisible: A Field Guide to Modern Marketing
“Product distinctions, the historic centerpiece of product marketing, exist only briefly—and in the prospects’ minds, often not at all.”
― Harry Beckwith, quote from Selling the Invisible: A Field Guide to Modern Marketing
“Every prospect hopes you will heed the old New England proverb: “Don’t talk unless you can improve the silence.”
― Harry Beckwith, quote from Selling the Invisible: A Field Guide to Modern Marketing
“Remember the Butterfly Effect. Tiny cause, huge effect. A”
― Harry Beckwith, quote from Selling the Invisible: A Field Guide to Modern Marketing
“When companies discuss their problems, they talk about themselves. It’s not ego at work. It’s just that people talk about what they know, and what people know is their company. But what people really need to know—what you really need to know—is your customers and prospects. Get out, climb out, have someone pull you out of the tunnel.”
― Harry Beckwith, quote from Selling the Invisible: A Field Guide to Modern Marketing
“Don’t charge by the hour. Charge by the years.”
― Harry Beckwith, quote from Selling the Invisible: A Field Guide to Modern Marketing
“There’s little point in killing an idea by saying it might fail. Any idea might fail. If you’re doing anything worthwhile at all, you’ll suffer a dozen failures. Start failing so you can start succeeding”
― Harry Beckwith, quote from Selling the Invisible: A Field Guide to Modern Marketing
“Write a mission statement, but keep it private.”
― Harry Beckwith, quote from Selling the Invisible: A Field Guide to Modern Marketing
“It's terrifying to be on the verge of finally getting what you want.”
― Y.S. Lee, quote from A Spy in the House
“For, once there's a death, one doesn't like to think there's been harsh words spoken and no chance of taking them back.”
― Agatha Christie, quote from Murder Is Easy
“He’s called you, like, four times in the past week. And seriously, you should be embarrassed. I’ve never met anyone who has as much phone sex as you two.” My eyes narrowed on her. “How do you know about the phone sex?” “Duh. I pick up the phone and listen.” I gaped at her.”
― Gena Showalter, quote from Twice as Hot
“Because we live in a world under siege,” I say. “Life sucks for mages and magicians- you taught me that. Bad things happen to those of us who get involved, but if we didn't fight, we'd be in an even worse state. None of it it’s your fault, any more than it’s the fault of the moon or the stars.”
Dervish nods slowly, then arches an eyebrow “The moon or the stars?”
“I always get poetic when I'm dealing with self-pitying simpletons.”
― Darren Shan, quote from Wolf Island
“if you want to keep happiness , you have to share it !”
― Dale Carnegie, quote from How to Stop Worrying and Start Living
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