Harry Beckwith · 252 pages
Rating: (7.5K votes)
“Building your brand doesn’t take millions. It takes imagination.”
― Harry Beckwith, quote from Selling the Invisible: A Field Guide to Modern Marketing
“Product distinctions, the historic centerpiece of product marketing, exist only briefly—and in the prospects’ minds, often not at all.”
― Harry Beckwith, quote from Selling the Invisible: A Field Guide to Modern Marketing
“Every prospect hopes you will heed the old New England proverb: “Don’t talk unless you can improve the silence.”
― Harry Beckwith, quote from Selling the Invisible: A Field Guide to Modern Marketing
“Remember the Butterfly Effect. Tiny cause, huge effect. A”
― Harry Beckwith, quote from Selling the Invisible: A Field Guide to Modern Marketing
“When companies discuss their problems, they talk about themselves. It’s not ego at work. It’s just that people talk about what they know, and what people know is their company. But what people really need to know—what you really need to know—is your customers and prospects. Get out, climb out, have someone pull you out of the tunnel.”
― Harry Beckwith, quote from Selling the Invisible: A Field Guide to Modern Marketing
“Don’t charge by the hour. Charge by the years.”
― Harry Beckwith, quote from Selling the Invisible: A Field Guide to Modern Marketing
“There’s little point in killing an idea by saying it might fail. Any idea might fail. If you’re doing anything worthwhile at all, you’ll suffer a dozen failures. Start failing so you can start succeeding”
― Harry Beckwith, quote from Selling the Invisible: A Field Guide to Modern Marketing
“Write a mission statement, but keep it private.”
― Harry Beckwith, quote from Selling the Invisible: A Field Guide to Modern Marketing
Harry Beckwith
Born place: The United States
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“Adoption, I was to learn although not immediately, is hard to get right.
As a concept, even what was then its most widely approved narrative carried bad news: if someone "chose" you, what does that tell you?
Doesn't it tell you that you were available to be "chosen"?
Doesn't it tell you, in the end, that there are only two people in the world?
The ones who "chose" you?
And the other who didn't?
Are we beginning to see how the word "abandonment" might enter the picture? Might we not make efforts to avoid such abandonment? Might not such efforts be characterized as "frantic"? Do we want to ask ourselves what follows? Do we need to ask ourselves what words come next to mind? Isn't one of those words "fear"? Isn't another of those words "anxiety"?”
― Joan Didion, quote from Blue Nights
“Great minds defend values—like justice in the case of Victor Hugo, and equality for Emile Zola.”
― quote from The Only Girl in the World: A Memoir
“Huyas donde huyas, tus problemas se meten en tu maleta y te siguen a cualquier parte.”
― Joël Dicker, quote from La verdad sobre el caso Harry Quebert
“got to figure out before I die whether I want to be happy or I want to be right.”
― Karin Slaughter, quote from The Good Daughter
“I fell asleep in a river, I woke in a river,
of my mysterious
failure to die I can tell you
nothing, neither
who saved me nor for what cause—”
― Louise Glück, quote from Averno
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