Harry Beckwith · 252 pages
Rating: (7.5K votes)
“Building your brand doesn’t take millions. It takes imagination.”
― Harry Beckwith, quote from Selling the Invisible: A Field Guide to Modern Marketing
“Product distinctions, the historic centerpiece of product marketing, exist only briefly—and in the prospects’ minds, often not at all.”
― Harry Beckwith, quote from Selling the Invisible: A Field Guide to Modern Marketing
“Every prospect hopes you will heed the old New England proverb: “Don’t talk unless you can improve the silence.”
― Harry Beckwith, quote from Selling the Invisible: A Field Guide to Modern Marketing
“Remember the Butterfly Effect. Tiny cause, huge effect. A”
― Harry Beckwith, quote from Selling the Invisible: A Field Guide to Modern Marketing
“When companies discuss their problems, they talk about themselves. It’s not ego at work. It’s just that people talk about what they know, and what people know is their company. But what people really need to know—what you really need to know—is your customers and prospects. Get out, climb out, have someone pull you out of the tunnel.”
― Harry Beckwith, quote from Selling the Invisible: A Field Guide to Modern Marketing
“Don’t charge by the hour. Charge by the years.”
― Harry Beckwith, quote from Selling the Invisible: A Field Guide to Modern Marketing
“There’s little point in killing an idea by saying it might fail. Any idea might fail. If you’re doing anything worthwhile at all, you’ll suffer a dozen failures. Start failing so you can start succeeding”
― Harry Beckwith, quote from Selling the Invisible: A Field Guide to Modern Marketing
“Write a mission statement, but keep it private.”
― Harry Beckwith, quote from Selling the Invisible: A Field Guide to Modern Marketing
Harry Beckwith
Born place: The United States
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“be gone, Pitney, before you undo the best of my plans.”
― Kathleen E. Woodiwiss, quote from Shanna
“I was learning that people are, on the whole, more at ease believing in vampires or aliens than vengeful angels intent on a biblical Armageddon. Yes, we are naïve by choice.”
― Jessica Shirvington, quote from Enticed
“By this time, half the people in High Norland were gathered in Royal Square to stare at the castle. They all watched with disbelief as the castle rose slightly into the air and glided toward the road that led southward. It was hardly more than an alley, really. "It'll never fit!" people said. But the castle somehow squeezed itself narrow enough to drift away along it and out of sight. The citizens of High Norland gave it a cheer as it went.”
― Diana Wynne Jones, quote from House of Many Ways
“Maybe in a few years I'll be able to explain things better, but after a few years it probably won't matter anymore, will it?”
― Haruki Murakami, quote from The Elephant Vanishes
“joy is not found in the things which surround us, but lives only in the soul.”
― Thérèse de Lisieux, quote from Story of a Soul: The Autobiography of St. Therese of Lisieux
Reintroduction
The Hottest State
Pearl in the Sand
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