Harry Beckwith · 252 pages
Rating: (7.5K votes)
“Building your brand doesn’t take millions. It takes imagination.”
“Product distinctions, the historic centerpiece of product marketing, exist only briefly—and in the prospects’ minds, often not at all.”
“Every prospect hopes you will heed the old New England proverb: “Don’t talk unless you can improve the silence.”
“Remember the Butterfly Effect. Tiny cause, huge effect. A”
“When companies discuss their problems, they talk about themselves. It’s not ego at work. It’s just that people talk about what they know, and what people know is their company. But what people really need to know—what you really need to know—is your customers and prospects. Get out, climb out, have someone pull you out of the tunnel.”
“Don’t charge by the hour. Charge by the years.”
“There’s little point in killing an idea by saying it might fail. Any idea might fail. If you’re doing anything worthwhile at all, you’ll suffer a dozen failures. Start failing so you can start succeeding”
“Write a mission statement, but keep it private.”
“Davy lets fly an oath and storms out of the hold. We hear his fist hit the wall as he leaves.
you really are an evil girl, says Jaimy.
I know, I murmur. I shall have to pay.”
“Yo no quería creer que hubiera traicionado a su compañero de toda la vida. Bueno, la política es eso, abrirse camino entre cadáveres. —El”
“If I had an ordinary illness, I'm sure they could fix me. But I've seen demons rip my world to pieces. Nobody believes that, so nobody knows what I'm going through. I'm alone. I always will be. That's my life now. That's just the way it is.”
“According to Plato, we don't learn anything. Our soul has lived so many lives that we know everything. Teachers and education can only remind us of what we already know.”
“I realize that life is risks. It’s acknowledging the past but looking forward. It’s taking a chance that we will
make mistakes but believing that we all deserve to be forgiven.”
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