Harry Beckwith · 252 pages
Rating: (7.5K votes)
“Building your brand doesn’t take millions. It takes imagination.”
― Harry Beckwith, quote from Selling the Invisible: A Field Guide to Modern Marketing
“Product distinctions, the historic centerpiece of product marketing, exist only briefly—and in the prospects’ minds, often not at all.”
― Harry Beckwith, quote from Selling the Invisible: A Field Guide to Modern Marketing
“Every prospect hopes you will heed the old New England proverb: “Don’t talk unless you can improve the silence.”
― Harry Beckwith, quote from Selling the Invisible: A Field Guide to Modern Marketing
“Remember the Butterfly Effect. Tiny cause, huge effect. A”
― Harry Beckwith, quote from Selling the Invisible: A Field Guide to Modern Marketing
“When companies discuss their problems, they talk about themselves. It’s not ego at work. It’s just that people talk about what they know, and what people know is their company. But what people really need to know—what you really need to know—is your customers and prospects. Get out, climb out, have someone pull you out of the tunnel.”
― Harry Beckwith, quote from Selling the Invisible: A Field Guide to Modern Marketing
“Don’t charge by the hour. Charge by the years.”
― Harry Beckwith, quote from Selling the Invisible: A Field Guide to Modern Marketing
“There’s little point in killing an idea by saying it might fail. Any idea might fail. If you’re doing anything worthwhile at all, you’ll suffer a dozen failures. Start failing so you can start succeeding”
― Harry Beckwith, quote from Selling the Invisible: A Field Guide to Modern Marketing
“Write a mission statement, but keep it private.”
― Harry Beckwith, quote from Selling the Invisible: A Field Guide to Modern Marketing
Harry Beckwith
Born place: The United States
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“It's the fools that make all the trouble in the world, not the wicked.”
― L.M. Montgomery, quote from Jane of Lantern Hill
“You put yourself out there in the truest way you can and hope others do the same. You'll connect or you won't, but you did what you could.”
― Chris Crutcher, quote from Deadline
“...I'd killed my self-defense instructor. Shit.
I ran to where he lay and stumbled to a crouch at his side, touching his shoulder. "Craig?"
His eyelids fluttered. A few panicked heartbeats later, he opened them. Then he grinned.
"Yeah, that's what I'm talking about! You gotta learn to hit people." He was breathing hard. He had to gasp the words out. I'd probably knocked the wind out of him. "Now, never do that to me again."
-Kitty and her self defense teacher”
― Carrie Vaughn, quote from Kitty and the Midnight Hour
“Good night, Gabriel.' [Kaitlyn] said
You jerk
[Gabriel] widened his eyes. 'Don't you want to stay? It's a big bed.”
― L.J. Smith, quote from The Strange Power
“In her right hand the lily, in her left
The letter--all her bright hair streaming down--
And all the coverlid was cloth of gold
Drawn to her waist, and she herself in white
All but her face, and that clear-featured face
Was lovely, for she did not seem as dead,
But fast asleep, and lay as though she smiled.”
― Alfred Tennyson, quote from Idylls of the King
The Realm of Possibi...
Thoughtful
Assassination Vacati...
The Inspector Genera...
This Is What Happy L...
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