Harry Beckwith · 252 pages
Rating: (7.5K votes)
“Building your brand doesn’t take millions. It takes imagination.”
― Harry Beckwith, quote from Selling the Invisible: A Field Guide to Modern Marketing
“Product distinctions, the historic centerpiece of product marketing, exist only briefly—and in the prospects’ minds, often not at all.”
― Harry Beckwith, quote from Selling the Invisible: A Field Guide to Modern Marketing
“Every prospect hopes you will heed the old New England proverb: “Don’t talk unless you can improve the silence.”
― Harry Beckwith, quote from Selling the Invisible: A Field Guide to Modern Marketing
“Remember the Butterfly Effect. Tiny cause, huge effect. A”
― Harry Beckwith, quote from Selling the Invisible: A Field Guide to Modern Marketing
“When companies discuss their problems, they talk about themselves. It’s not ego at work. It’s just that people talk about what they know, and what people know is their company. But what people really need to know—what you really need to know—is your customers and prospects. Get out, climb out, have someone pull you out of the tunnel.”
― Harry Beckwith, quote from Selling the Invisible: A Field Guide to Modern Marketing
“Don’t charge by the hour. Charge by the years.”
― Harry Beckwith, quote from Selling the Invisible: A Field Guide to Modern Marketing
“There’s little point in killing an idea by saying it might fail. Any idea might fail. If you’re doing anything worthwhile at all, you’ll suffer a dozen failures. Start failing so you can start succeeding”
― Harry Beckwith, quote from Selling the Invisible: A Field Guide to Modern Marketing
“Write a mission statement, but keep it private.”
― Harry Beckwith, quote from Selling the Invisible: A Field Guide to Modern Marketing
Harry Beckwith
Born place: The United States
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“Order is not enough. You can’t just be stable, and secure, and unchanging, because there are still vital and important new things to be learned. Nonetheless, chaos can be too much. You can’t long tolerate being swamped and overwhelmed beyond your capacity to cope while you are learning what you still need to know. Thus, you need to place one foot in what you have mastered and understood and the other in what you are currently exploring and mastering. Then you have positioned yourself where the terror of existence is under control and you are secure, but where you are also alert and engaged. That is where there is something new to master and some way that you can be improved. That is where meaning is to be found.”
― Jordan B. Peterson, quote from 12 Rules for Life: An Antidote to Chaos
“I'm telling you there are many ways to live and many ways to love. I guess my way is more roundabout than most.”
― Siri Hustvedt, quote from The Blindfold
“It was Christmas Eve. Big snowflakes fluttered slowly through the air like white feathers and made all of the Heavenly Valley smooth and white and quiet and beautiful.
Tall fir trees stood up to their knees in snow and their outstretched hands were heaped with it. Those that were bare of leaves wore soft white fur on their scrawny, reaching arms and all the stumps and low bushes had been turned into fat white cupcakes.”
― Betty MacDonald, quote from Nancy and Plum
“statistics should be substituted for truth, vote-counting for principles, numbers for rights, and public polls for morality—that pragmatic, range-of-the-moment expediency should be the criterion of a country’s interests, and that the number of its adherents should be the criterion of an idea’s truth or falsehood—that any desire of any nature whatsoever should be accepted as a valid claim, provided it is held by a sufficient number of people—that a majority may do anything it pleases to a minority—in short, gang rule and mob rule”
― Ayn Rand, quote from Capitalism: The Unknown Ideal
“Fern’s eyes as “the unpleasant deformity.”
― quote from The Anybodies
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