Harry Beckwith · 252 pages
Rating: (7.5K votes)
“Building your brand doesn’t take millions. It takes imagination.”
― Harry Beckwith, quote from Selling the Invisible: A Field Guide to Modern Marketing
“Product distinctions, the historic centerpiece of product marketing, exist only briefly—and in the prospects’ minds, often not at all.”
― Harry Beckwith, quote from Selling the Invisible: A Field Guide to Modern Marketing
“Every prospect hopes you will heed the old New England proverb: “Don’t talk unless you can improve the silence.”
― Harry Beckwith, quote from Selling the Invisible: A Field Guide to Modern Marketing
“Remember the Butterfly Effect. Tiny cause, huge effect. A”
― Harry Beckwith, quote from Selling the Invisible: A Field Guide to Modern Marketing
“When companies discuss their problems, they talk about themselves. It’s not ego at work. It’s just that people talk about what they know, and what people know is their company. But what people really need to know—what you really need to know—is your customers and prospects. Get out, climb out, have someone pull you out of the tunnel.”
― Harry Beckwith, quote from Selling the Invisible: A Field Guide to Modern Marketing
“Don’t charge by the hour. Charge by the years.”
― Harry Beckwith, quote from Selling the Invisible: A Field Guide to Modern Marketing
“There’s little point in killing an idea by saying it might fail. Any idea might fail. If you’re doing anything worthwhile at all, you’ll suffer a dozen failures. Start failing so you can start succeeding”
― Harry Beckwith, quote from Selling the Invisible: A Field Guide to Modern Marketing
“Write a mission statement, but keep it private.”
― Harry Beckwith, quote from Selling the Invisible: A Field Guide to Modern Marketing
Harry Beckwith
Born place: The United States
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“To the Germans, these Jewish foreigners, so different from the local bourgeois Jews who had, with discipline, allowed themselves t be rounded up and slaughtered, seemed suspect: too quick, too energetic, dirty, tattered, proud, unpredictable, primitive, too "Russian". The Jews found it impossible, and at the same time necessary, to distinguish the headhunters they had eluded and on whom they had taken passionate revenge from these shy, reserved old people, these blond, polite children who looked in at the station doors as if through the bars of the zoo. They aren't the ones, no; but it's their father, their teachers, their sons, themselves yesterday and tomorrow. How to resolve the puzzle? It can't be solved. Leave: as soon as possible. This land, too, is searing under our feet, this neat, trim town, loving order, this sweet bland air of full summer also scorches Leave, leave: we haven't come from the depths of Polessia in order to go to sleep in the Wartesaal of Plauen-am-Elster, and to while away our waiting with group snapshots and the Red Cross soup.”
― Primo Levi, quote from If Not Now, When?
“Among the languages of American Indians there is no word for ‘art,’ because for Indians everything is art.”
― Huston Smith, quote from The World's Religions: Our Great Wisdom Traditions
“Me ha hablado de la "presión social", lo que por lo visto quiere decir dejar que los demás te dirijan la vida.”
― Sheri S. Tepper, quote from Beauty
“She knows all about lite’ature except maybe how to read. .”
― Sinclair Lewis, quote from Arrowsmith
“And you, a king’s daughter, who willingly gave herself to me—who brought me to her bed? Are you so high and pure?” She”
― Tad Williams, quote from To Green Angel Tower, Part 1
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