Harry Beckwith · 252 pages
Rating: (7.5K votes)
“Building your brand doesn’t take millions. It takes imagination.”
― Harry Beckwith, quote from Selling the Invisible: A Field Guide to Modern Marketing
“Product distinctions, the historic centerpiece of product marketing, exist only briefly—and in the prospects’ minds, often not at all.”
― Harry Beckwith, quote from Selling the Invisible: A Field Guide to Modern Marketing
“Every prospect hopes you will heed the old New England proverb: “Don’t talk unless you can improve the silence.”
― Harry Beckwith, quote from Selling the Invisible: A Field Guide to Modern Marketing
“Remember the Butterfly Effect. Tiny cause, huge effect. A”
― Harry Beckwith, quote from Selling the Invisible: A Field Guide to Modern Marketing
“When companies discuss their problems, they talk about themselves. It’s not ego at work. It’s just that people talk about what they know, and what people know is their company. But what people really need to know—what you really need to know—is your customers and prospects. Get out, climb out, have someone pull you out of the tunnel.”
― Harry Beckwith, quote from Selling the Invisible: A Field Guide to Modern Marketing
“Don’t charge by the hour. Charge by the years.”
― Harry Beckwith, quote from Selling the Invisible: A Field Guide to Modern Marketing
“There’s little point in killing an idea by saying it might fail. Any idea might fail. If you’re doing anything worthwhile at all, you’ll suffer a dozen failures. Start failing so you can start succeeding”
― Harry Beckwith, quote from Selling the Invisible: A Field Guide to Modern Marketing
“Write a mission statement, but keep it private.”
― Harry Beckwith, quote from Selling the Invisible: A Field Guide to Modern Marketing
“Is it physical To walk unbraced and suck up the humors Of the dank morning? What, is Brutus sick, And will he steal out of his wholesome bed To dare the vile contagion of the night?” --William Shakespeare, Julius Caesar”
― Morgan Rice, quote from Turned
“Heal me? You’re trying to heal me by rubbing your…by rubbing against me?” Kat didn’t even try to keep the skepticism out of her voice. “Yeah, right.”
― Evangeline Anderson, quote from Sought
“If a dog barks at the sun, it does not dim the sun's brightness. (44)”
― Padma Venkatraman, quote from Climbing the Stairs
“A fire cannot be extinguished with another fire. It is only water that can make a difference.”
― Sudha Murty, quote from The Day I Stopped Drinking Milk
“Sometimes, she reflected, she dressed for courage, sometimes for success, and sometimes for the consolation of knowing that whatever else went wrong, at least she liked her clothes.”
― Emma Bull, quote from War for the Oaks
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