Quotes from the Book

We may have a perfectly adequate way of doing something, but that does not mean there cannot be a better way. So we set out to find an alternative way. This is the basis of any improvement that is not fault correction or problem solving.
Creativity involves provocation, exploration and risk taking. Creativity involves "thought experiments." You cannot tell in advance how the experiment is going to turn out. But you want to be able to carry out the experiment.
There may be more danger in prejudices which are apparently founded in logic than in those which are acknowledged as emotions. (p69)
It is not the logical part of thinking that changes emotions but the perceptual part. If we see something differently, our emotions may alter with the altered perception. (p64)
It may be that Japanese culture is not ego-based like Western culture: argument has often a strong ego base. The most likely explanation is that Japanese culture was not influenced by those Greek thinking idioms which were refined and developed by medieval monks as a means of proving heretics to be wrong. (p36)
Real life, however, is very different from school sums. There is usually more than one answer. Some answers are much better than others: they cost less, are more reliable or are more easy to implement. There is no reason at all for supposing that the first answer has to be the best one.

About Edward de Bono

We have collected 6 quotes from 1 book by Edward de Bono on BookQuoters.

More about the author →

Book details

Goodreads rating
3.71 (14k ratings)

Keep reading