Getting Everything You Can Out of All You've Got: 21 Ways You Can Out-Think, Out-Perform, and Out-Earn the Competition

there are only three ways to increase your business: 1. Increase the number of clients. 2. Increase the average size of the sale per client. 3. Increase the number of times clients return and buy again. Only

A cross-sell is introducing to the client an additional product or service that will add or increase the result of their transaction with you or your company. Your

An endless number of these unmade connections exist to this day, especially in the business world. You are surrounded by simple, obvious solutions that can dramatically increase your income, power, influence, and success. The problem is, you just don’t see them. I

Customer: A person who purchases a commodity or service. Client: A person who is under the protection of another. The

as long as their salespeople maintain sales from existing clients at past levels or above, give them 100 percent of the profit on the first sale for every new client they bring in. They’ll be ten times more motivated to sell new clients.

man who goes to a hardware store to buy a power drill doesn’t really need a drill—he needs holes. He

When you read the phrase “selling your product or service,” don’t just think in terms of the product or service your company sells, but also your individual and intangible personal product or service—you. And understand that you need to sell you and your ideas in order to advance your career, gain more respect, and increase your success, influence, and income. And

You have also become a trusted adviser and a friend. And you should think of your clients as dear, valued friends.

Customer: A person who purchases a commodity or service. Client: A person who is under the protection of another.

To get your prospects and clients to see you or your business as offering them a superior benefit or advantage that no other competitor offers them is the essence of a unique selling proposition (USP). You

Determine who in your marketing area is already selling to the clients you want to be reaching, and who has their trust, respect, and goodwill. They would be selling something that either goes before, goes along with, or follows the product or service that you sell to people. Your product or service does not compete with their product or service, but it complements it. The