Theodor W. Adorno · 304 pages
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“As naturally as the ruled always took the morality imposed upon them more seriously than did the rulers themselves, the deceived masses are today captivated by the myth of success even more than the successful are. Immovably, they insist on the very ideology which enslaves them. The misplaced love of the common people for the wrong which is done to them is a greater force than the cunning of the authorities.”
“Pleasure always means not to think about anything, to forget suffering even where it is shown. Basically it is helplessness. It is flight; not, as is asserted, flight from a wretched reality, but from the last remaining thought of resistance.”
“The triumph of advertising in the culture industry is that consumers feel compelled to buy and use its products even though they see through them.”
“The culture industry perpetually cheats its consumers of what it perpetually promises. The promissory note which, with its plots and staging, it draws on pleasure is endlessly prolonged; the promise, which is actually all the spectacle consists of, is illusory: all it actually confirms is that the real point will never be reached, that the diner must be satisfied with the menu.”
“The work of art still has something in common with enchantment: it posits its own, self-enclosed area, which is withdrawn from the context of profane existence, and in which special laws apply. Just as in the ceremony the magician first of all marked out the limits of the area where the sacred powers were to come into play, so every work of art describes its own circumference which closes it off from actuality.”
“The paradise offered by the culture industry is the same old drudgery. Both escape and elopement are pre-designed to lead back to the starting point. Pleasure promotes the resignation which it ought to help to forget.”
“Even the aesthetic activities of political opposites are one in their enthusiastic obedience to the rhythm of the iron system.”
“Intellect's true concern is a negation of reification.”
“But there is another conclusion: to laugh at logic if it runs counter to the interests of men.”
“Today the order of life allows no room for the ego to draw spiritual or intellectual conclusions. The thought which leads to knowledge is neutralized and used as a mere qualification on specific labor markets and to heighten to commodity value of the personality.”
“The self, entirely encompassed by civilization, is dissolved in an element composed of the very inhumanity which civilization has sought from the first to escape.”
“On the way from mythology to logistics thought has lost the element of self-reflection and today machinery disables men even as it nurtures them.”
“Es justamente el espíritu dominador de la naturaleza el que continuamente reivindica la superioridad de la naturaleza en la competencia”
“Ruthlessly, in despite of itself, the Enlightenment has extinguished any trace of its own self-consciousness. The only kind of thinking that is sufficiently hard to shatter myths is ultimately self-destructive.”
“La Ilustración se relaciona con las cosas como el dictador con los hombres. Éste los concede en la medida en en que puede manipularlos.”
“My boyfriend, always hot-tempered and quick with the fists.”
“The Criminal Element spoke often, and passionately, about the nefarious activities that every human being is capable of. Not only did it insist that the human heart was dark beyond all reckoning; it also likened the heart to a river. And further, it said, "If we are not careful, that river can carry us along in its hidden currents of want and anger and need, and transform each of us into the very criminal we fear.”
“If it's truth you're after, there are wonders ahead…”
“Of anyone, I know better than most we are what we make ourselves.”
“Algumas vezes você tem de ser corajosa e fazer algo que não se encaixa no padrão geral apenas para sacudir um pouco as coisas, para fazer acontecer.”
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